IndiGo sues Mahindra for using ‘6E’ trademark on BE 6e

Indigo aviation operator InterGlobe Aviation has filed a trademark infringement suit against Mahindra Electric Automobile Limited in the Delhi High Court

At issue is Mahindra’s use of “6E” in the branding of its BE 6e electric SUV, due to be launched in February 2025. IndiGo claimed that the use of “6E” infringes its proprietary rights as the airline’s International Air Transport Association (IATA) code is “6E”, which is widely used for branding. The case is scheduled to be heard on December 9.

IndiGo lawsuit against Mahindra

IndiGo claimed that Mahindra’s use of ‘6E’ could infringe on the airline’s goodwill and create market disruption. “6E” has always been an important part of IndiGo’s brand image and is closely associated with the airline’s branding efforts over the years. IndiGo’s lawsuit comes shortly after Mahindra launched the BE 6e and XEV 9e on November 26, 2024, as part of its new electric SUV portfolio.

Mahindra’s official response

Mahindra has issued an official statement addressing IndiGo’s concerns and clarifying its stance. The company said, “Mahindra launched its electric SUVs BE 6e and XEV 9e on November 26, 2024. Mahindra has applied for Class 12 (Vehicle) Trademark Registration for “BE 6e”, which is part of its electric SUV SUV products combination.”

Mahindra stressed that there is no conflict between the two trademarks as its branding revolves around “BE 6e” and not the stand-alone “6E”. The carmaker said the ‘BE 6e’ is fundamentally different from the ‘6E’ that IndiGo represents for the airline. “The unique styling further emphasizes their exclusivity,” the statement added.

Seek an amicable solution

Acknowledging IndiGo’s concerns, Mahindra said it was actively working with the airline to resolve the issue amicably. “We have considered InterGlobe Aviation Limited’s concerns about infringement of its goodwill, but this was not our intention. We are in discussions with them to find an amicable solution,” the company said.

Brand war

The lawsuit highlights the complexity of trademark disputes when the two entities operate in completely different industries. While Mahindra’s use of “6e” is limited to its automotive portfolio, IndiGo fears it could dilute its brand or create disruption in the market. The outcome of the case will depend on whether the court finds sufficient grounds to prove that Mahindra’s “BE 6e” infringes IndiGo’s “6E” rights.

The legal battle comes as Mahindra aggressively expands its electric car line-up, with the BE 6e and XEV 9e expected to hit the market in early 2025. Progress in this case will be closely watched as they could set a precedent for similar trademark disputes in the future.