Industry Trends | 2024 Annual Meeting of National Style and Fashion Special Committee of China National Garment Association Held in Hangzhou

On the afternoon of November 6, the “2024 Annual Meeting of the National Professional Style and Fashion Committee of the China National Clothing Association” was held in Hangzhou.

As a strong trend that has emerged in recent years, national style fashion not only carries the profound heritage of excellent Chinese traditional culture, but also shines with vitality in the context of the new era. In order to gather industrial synergies, the China National Clothing Association established the “National Style Fashion Special Committee” in 2021 to carry out a series of works. One of the important annual tasks of the special committee is that the meeting aims to strengthen business exchanges. and cooperation and promote the development of Chinese style fashion industry.

This conference attracted many industry experts, academics, brand companies and designers.Yang Xiaodong, Full-time Vice President of China National Clothing Association/Chairman of National Style and Fashion Committee, Shen Moli, Secretary General of Zhejiang Garment Industry Association, Professor Wu Haiyan of the Chinese Academy of Arts, Wu Yuanxin, Vice President of the Chinese People’s Political Consultative Conference Association of Letters and Artists/Master of Chinese Arts and Crafts, Zhejiang Zhu Weiming, Director of the Social Science Bureau of the University Polytechnic/General Secretary of Zhejiang Fashion Industry Federation, Professor Yang Zitian of School of Fashion and Art Design of Donghua University, Li Boyong, CEO of Hanbo International Group, Wang Lanping, general manager of Hanfu for more than 13 years, founder of the brand Yingci The king of men again and againIndustry leaders and special guests attended the meeting to deliver opening speeches and discussed with participating members of the special committee the way forward to integrate the rise of national fashion with the industry clothing and modern life.Qi Yuanxun, Deputy Secretary General of China National Garment Association/Director of Industry Department, Zhang Yichao and Wu Xuekai, designers of China Garment’s “Golden Summit Award”Members of the special committee and more than 100 national-style business representatives attended the meeting, chaired byLiao Bo, Deputy Director of the Industry Department of the National Clothing Association of China/Secretary-General of the National Style and Fashion Committeehost.

This conference consists of two parts: opening speech and round table discussion. First of all,Yang Xiaodong, full-time vice president of the China National Clothing Association and chairman of the National Style and Fashion CommitteeDeliver a keynote speech on the theme “Industrial Development Behind the Rise of National Style Clothing”. Yang Xiaodong developed the concept of national style clothing from a macroeconomic and industrial logic perspective, and analyzed the background, current situation and future prospects of the rise of national style clothing. Yang Xiaodong pointed out that Chinese-style clothing has strong cultural attributes, and Chinese-style clothing enterprises should provide the market with quality and correct products. He pointed out that national style clothing is not only clothing, but also a culture, but also an important manifestation of cultural confidence in the context of the new era. He called on industry colleagues to work together to promote the prosperity and development of the industry. national style fashion industry.

Wu Haiyan, professor at the China Academy of Art, doctoral advisor and president of the Oriental Design InstituteShe gave a speech titled “Learning from Ancient Fashion ‘New Chinese Style’.” She deeply interpreted how to combine traditional elements with modern aesthetics to create unique products from the perspective of the oriental context and the charming aesthetics of Chinese new fashion. Professor Wu Haiyan’s innovative methodology based on ancient times, interpretation of Chinese model culture, and creation of a new infrastructure for the ecological chain of fashion design were highly recognized by the participants.

As a treasure of traditional Chinese clothing, cheongsam is deeply loved by domestic and foreign consumers for its elegant appearance and unique charm. During the meeting,Yang Zitian, professor at the School of Fashion Design and Art of Donghua University, master’s tutor and executive director of Hanfu Research Institute of Donghua UniversityFocusing on the theme “Heritage and Innovation of Cheongsam”, the innovative application and cultural heritage of cheongsam in modern society were discussed in depth. Professor Yang Zitian first analyzed the changes in the cheongsam market over the past ten to three years and elaborated on the current problems and innovation paths of the cheongsam industry. He stressed that cheongsam marketers need to find the right positioning and branding. iteration and provide personalized personalized services, carry out cross-border cooperation, continuously optimize the industrial chain, deepen academic research, and continue to promote the high-quality development of the cheongsam industry.

How to combine national style clothing with contemporary life is an important issue in the clothing industry. As a young national style brand,Wang Youyou, founder of the Yingci brandSharing “Decoding the Meaning of New Chinese Style in Contemporary Context”, she talked about the relationship between the Yingci brand and the national style, and from the perspective of brand practice, she explained how to integrate the concepts of new Chinese style in product design in the context. of the new era and fashion life.

As one of the representatives of traditional Chinese crafts, Nantong blue calico has won widespread praise for its unique artistic charm and profound cultural heritage. During the meeting,Wu Yuanxin, vice president of the Literary and Art Association of the Chinese People’s Political Consultative Conference, master of Chinese arts and crafts and inheritor of national intangible cultural heritageWith the theme of “Seeing the Application of Intangible Cultural Heritage in Nantong Blue Calico Clothing”, the blue calico intangible cultural heritage technique and its innovative application in clothing design were introduced to the participating committee members.

In recent years, the Hanfu industry has developed rapidly, and a number of Hanfu brands have emerged and actively explore the heritage of traditional culture and the innovative development of modern society. Among them, more than 13 Hanfu brands are outstanding practitioners. for this purpose,Wang Lanping, general manager of Niannianyouyu (Zhejiang) Culture Technology Co., Ltd.He delivered a speech entitled “A Brief Discussion on the Ritual Meaning of the New Hanfu.” The report started from different scenarios such as graduation season, Mid-Autumn Festival, wedding season and New Year, and shared the inheritance and innovative development path. of the Hanfu brand in the context of the new era.

Against the background of cultural self-confidence, groups of passionate practitioners and promoters have joined the national style fashion industry, promoting the sustainable development of national style fashion.Li Boyong, CEO of Hempel International GroupHe brought a sharing on the theme of “Why do we want to do national style”, exposed Hanbo’s original intention and vision of joining the national style fashion industry, and proposed to find “HOL Oriental Fashion Co-builders” to promote the development of national style fashion with Hanbo.

In the subsequent round table discussion, the guests had an in-depth discussion on the theme of “Innovative Development of National Fashion Brands”.Zhu Weiming, Director of the Department of Social Sciences of Zhejiang University of Science and Technology, Secretary General of Zhejiang Fashion Industry Federation and PhD supervisorAs a speaker on the topic, Professor Zhu Weiming first gave an excellent introduction, emphasizing that the high-quality development of national fashion is inseparable from the exploration of skills and culture, as well as the integration of development and branding. contemporary life. Then Professor Zhu andWinner of the “Golden Summit Award”, the highest award given to Chinese fashion designers/President of Heji Zhihe (Hangzhou) Cultural and Creative Co., Ltd. Zhang Yichao, Chairman of Shanghai Fashion Industry Development Center/President of Shanghai Oriental International Entrepreneurship Brand Management Co., Ltd. Shao Feng, Deng Liyuan, founder of Red Hall Cheongsam, and Tang Wei, general manager of Hangzhou Hanchu Cultural Creativity Co., Ltd.Representatives of other committee members held in-depth discussions on innovative development paths, brand building and marketing strategies of domestic fashion brands.

At the end of the meeting, the Secretariat of the National Fashion and Fashion Committee of the China National Clothing Association introduced to all members the main work results and future work plans of the Committee at the over the last two years.Liao Bo, Deputy Director of the Industry Department of the National Clothing Association of China/Secretary-General of the National Style and Fashion CommitteeAccording to the introduction, the Special Committee has carried out a series of works in the past two years around strengthening the research and promotion of the domestic style industry, building a home platform and cooperation for the clothing industry chain and local government liaison to launch In the future, the Special Committee will focus on the work of Committee members in new areas and data management , the creation of exhibition spaces for stylish clothing national, planning China Fashion Week, promoting cooperation with clothing brands, carrying out study tours and deepening. industrial standards and research, etc., to provide better services and support to committee members’ businesses.

The successful holding of this annual meeting brought together the resources of all parties, built a communication platform for Chinese fashion enterprises, and injected new vitality and momentum into the coordinated development of China’s fashion and clothing industries. clothing. Guests and committee members present at the meeting expressed this. , will actively participate in the development of the national fashion industry, and jointly promote the prosperity and development of the national fashion industry.

Exhibition overview

References:

Shanghai International Apparel & Accessories Exhibition Autumn

CHIC

Accommodation area: Shanghai

Exhibition date: September 2, 2025 – September 4, 2025

Opening and closing hours: 9:00 a.m. – 6:00 p.m.

Accommodation address: No. 333 Songze Avenue, Xujing Town, Qingpu District, Shanghai

Exhibition area: 117,200

Number of viewers: 103722

Holding period: 2 times a year

Organizers: China National Garment Association, China International Trade Center Co., Ltd.