Expo! Expo! IAEE’s 2024 Annual Meeting and Exhibition delves into the inner workings of exhibitions and events, offering six unique learning tracks from thought leaders Beth Surmont, FASAE, CMP Fellow, CAE, Smithbucklin Vice President of Event Strategy and Design | 360 Live media. She will introduce at the conference, Shaping the future of exhibition design.
It’s one thing to keep up with trends, but it’s another thing to stay ahead of the curve. In this unique session, Beth will explore what’s coming to redefine the exhibition and event experience. Get ready to think big, challenge the status quo, and get actionable strategies to elevate your next trade show.
This dynamic meeting will consist of three parts:
- Foresight: Use a forward-looking approach to imagine events in the near future.
- Interactive Solutions Session: Rapidly ideate and collaborate around possible solutions.
- Share results: Not only will participants learn from each other, but all ideas will be collected and published into a white paper, in which everyone will be considered a co-author.
This conference is suitable for industry professionals of all levels and is a must-attendance for anyone who wants to stay ahead of the curve. Beth will get attendees to roll up their sleeves and have a little fun in an engaging way that can be applied to their own events. Her session will cover:
- Future trends in exhibition and event spaces and how they will impact upcoming events.
- How others have dealt with challenges and share lessons learned.
- Attendees will explore and find unique ways to create engaging and interactive formats for their events.
In the video below, Beth thinks about possible scenarios for future exhibitions and events, and what attendees will discuss during hands-on sessions at the expo! Expo! 2024.
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