Inspire the future of travel

Vice President of Strategy Kelsey Nicol, who holds No. 10, identified the main incentive travel trends for 2025 and beyond. One10 LLC is a leader in incentives and recognition, travel and events, and marketing services in the United States and Canada.

Reward travel continues to evolve, adapting to the demographics of the transfer workforce, economic factors and new experiences that attract high performers and inspire high performance. One10 has witnessed first-hand how inspiring travel programs can drive business outcomes while creating memorable experiences. Based on recent industry insights and their experience in designing top incentive programs, this is what shapes the future of motivational travel.

Will changing the program structure lead to a reconsideration of last night’s activity?

Traditional motivational travel plans often peak at high-end parties or awards dinners. But more and more customers are repositioning these celebrations on an earlier trip to allow for a more relaxed and immersive last-night experience.

For example, in the Scottish and Ireland Incentives Program, we hosted a luxurious evening at Sterling Castle and then held an upscale event at the Guinness Warehouse. Instead of ending with this high note, the show ends with a casual, intimate bar night that includes Irish storytellers and musicians. This unexpected ending allows attendees to connect at a deeper level while still experiencing the rich culture of the destination.

Customers are also trying to be more interactive and immersive entertainment than passive audience experiences. A company usually booked a secret A-level artist for the last night, who chose to perform more intimately, featuring audience participation, a move that received overwhelming positive feedback.

What about that personalized and choice-based experience?

The modern workforce values ​​choice and flexibility, and incentive programs are evolving to reflect this. At One10, we designed a recent program that provides participants with multiple destination and experience options to ensure their travel is consistent with their personal preferences.

Argentina’s recent incentives offer winners three different travel experiences. Attendees have the option to visit Mendoza, a retreat in a wine area that includes vineyard excursions and cooking experiences on foothills of the Andes. Alternatively, attendees can choose Bariloche, a scenic alpine escape that offers outdoor adventures between the stunning Andean Peaks. The third option for attendees was to visit El Calafate via an extreme adventure itinerary, which included helicopter transfers to the breathtaking Patagonian glaciers.

After these tailored experiences, all attendees reorganized in Buenos Aires for autograph events, including concession flights to Iguazu Falls and the choice of guided park tours or adrenaline-pumped speedboats.

This multi-choice approach reflects a growing trend in motivating travel: Not every reward traveler wants the same experience. By providing layered levels of adventure and event selection, planners can ensure that each participant feels valuable and engaged.

Can you watch “classics” outside some enthusiastic reward destinations?

Hottest destinations of 2025, balancing the appeal, accessibility and diversity on the list. Based on our expertise and industry needs, the latest incentive destinations include:

• Machu Picchu – This UNESCO World Heritage Site offers a luxurious train experience that allows travelers to enjoy the historic sites without compromising comfort.
• South Africa – From safari to wine areas to vibrant Cape Town, this destination offers adventure and cultural diversity.
• Portugal – Portugal is gaining appeal as a versatile and inspiring destination with its affordability, rich history and scenic coastline.
• Ocean and river cruise – Charter Cruises continues to be popular and provides organizations with the ability to brand entire ships on their own, or visit multiple destinations and countries.

Other notable options include:

• Iceland – Adventure tours, amazing landscapes and new country resorts.
• Sicily – Driven by the effect of “White Lotus”, interest in the history, food and scenic beauty of the region has increased.
• Japan – Ultra-modern cityscape, ancient culture and Michelin-star dining experience.
• Greece – In addition to the beaches, travelers are exploring positive tourism and cultural experiences in lesser-known areas.
• North America – Most incentive businesses are booked in the United States and Mexico. Popular destinations in North America include Montana (thanks to Yellowstone reputation) and Park City, Utah.

Tell us about integrating purposes into incentives

Companies place greater emphasis on health and wellness in motivational travel programs, recognizing that happiness directly affects energy levels, engagement, and overall travel satisfaction. Travelers attending healthy activities often reduce stress, improve concentration and higher productivity, making the experience more meaningful.

We have helped our clients integrate what is done in a good way, and these activities go beyond traditional relaxation to provide a restorative, vibrant and immersive experience that enhances physical and mental well-being. These include Tai Chi on the lawn to encourage mindfulness and balance and help participants feel refreshed. Yoga or resort flamingo on the beach is a great way to combine exercise with nature to relieve travel fatigue and enhance mood. Combining juicer and energy booster stations on site provides nutritious moisturizing options that help attendees stay alert and focus on the entire program. The challenge of adding steps to a ranking gamification or a kimchi tournament is also a fun way to bring attendees together to promote attendees’ athletic and friendly, while enhancing healthy habits.

By integrating intentional health experiences, motivational programs create a more meaningful connection between travel, personal well-being, and professional achievement to ensure attendees return home to revitalize, inspire and be ready to perform best. In addition, health events provide a deeper way for attendees and senior leaders to pass these experiences.

What are the key points for your planner?

As the labor force develops, so must it motivate travel.

1. The best performers today are not just looking for luxury. They desire meaningful, immersive and personalized experiences Inspire, be energetic and build lasting connections.
2. A well-crafted motivational travel plan is more than just rewarding employees. Instead, it Strengthen company culture, enhance brand value and build deeper loyalty.
3. By providing once-in-a-lifetime experience, attendees cannot cultivate themselves, organizations can create A more involved, aggressive workforce While driving Stronger performance and long-term success.
4. Investing in a well-designed incentive program is more than just the best performer to know you. The incentive plan is Verified strategies to enhance your business and improve your bottom line.

One10 VP Kelsey Nicol, a strategic account, provides strategic sales direction and new business growth in the company’s three solution areas (marketing services, travel and activities, as well as incentives and recognition).