Jaguar Design Vision concept makes global debut

After unveiling a new electrified logo and updated brand identity, Jaguar has now previewed a new design visual concept, which will be officially unveiled at Miami Art Week on December 2. The concept highlights Jaguar’s striking new design direction, blending futuristic aesthetics with modern technology. This is said to serve as inspiration for the brand’s future cars. The rear of the vehicle can be seen in the first official teaser photo, specifically without the usual rear window. Its sleek, aerodynamic look is enhanced by horizontal slats in the center that may hide the taillights. The car has a pronounced square shoulder line and is painted metallic blue.

Also read: Jaguar unveils new logo, prepares for electric future

While specific details are still unclear, the concept is expected to give a glimpse into the brand’s future models, likely with an emphasis on electric power and sustainable materials. Let’s take a closer look at the brand’s other highlights.

Jaguar electrification: new identity, new logo

Jaguar has undergone a major transformation into a premium all-electric luxury brand. Jaguar plans to compete with famous British luxury brands such as Rolls-Royce and Bentley, and its rebrand reflects a dedication to strong design, modernism and dynamism. The new logo ditches the iconic Jaguar front end and font for a more modern design, a huge change from the previous logo. The four main components of the company’s new brand identity are two logos, a font, a color scheme and a graphic code called “strikethrough.” As of now, Jaguar has not revealed how its new logo will be used on its upcoming cars. However, we expect more information to be available once the new Design Vision concept debuts.

Also read: Jaguar classic E-Type commemorative edition revealed

Speaking about the new brand identity, the company said “our vision for Jaguar today is based on this philosophy.” The new Jaguar is a brand built around dynamic modernism. Every touchpoint is imaginative, bold and artistic. It’s unique and fearless. It’s a reimagining that recaptures the essence of Jaguar, returning it to the values ​​that once made it so beloved, but making it relevant to contemporary audiences. We are building Jaguar for the future, restoring its standing as a brand and enriching the lives of our customers and the Jaguar community. “