Jaguar sets reveal date for Porsche Taycan EV rival

Jaguar is transforming into a more unique all-electric brand and will present the “next phase” of its “transformation” at Miami Art Week on December 2, 2024.

otoka Jaguar Land Rover reportedly revealed the concept of its upcoming electric grand tourer during its second quarter fiscal 2025 earnings call.

There is no record of the call yet.

The concept will reportedly showcase the design language Jaguar will use for its new three-model lineup, which will include a Bentley Bentayga-like SUV and a Bentley in addition to a four-door GT to compete with the Porsche Taycan A sedan the size of a Flying Spur.

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All will use the new Jaguar electrified architecture.

otoka According to reports, the production version of the GT will have a cruising range of more than 692 kilometers and a power output of more than 429 kilowatts.

The company has still only released a single teaser of the upcoming concept, which looks more like a magic eye puzzle than a photo of a car.

The GT will reportedly go on sale in late 2025, with deliveries to first customers taking place between June and August 2026.

This means that, now that Jaguar has stopped selling new cars in its home market of the UK, it will no longer offer any products there for some time.

The F-Pace SUV will remain on sale in some markets until the first quarter of 2026, but Jaguar has either ended production of current models (XE, XF, F-Type) or will cease production by the end of the year (E-Pace , i-pece).

Information about Jaguar’s future has been extremely slow to come through, with even the brand’s managing director Rawdon Glover expressing frustration earlier this year.

“It’s very frustrating – to say we’re going all electric and then ‘do nothing’,” Mr Glover said. top equipment September.

“Thierry Bolloré, Jaguar Land Rover’s CEO at the time, said at the time (the all-electric vehicle plan was announced) that Jaguar could choose to move itself into the premium segment, and that choice has been proven.

“We decided to go with this structure in 2021, but cars won’t appear overnight.

“We need to get (the brand) back to when we were making beautiful, desirable cars, not mass-producing them and not having a large number of (models) in the portfolio.“

Thierry Bollore, then CEO of Jaguar Land Rover, announced in February 2021 that Jaguar would become a pure electric vehicle brand, and at the same time carried out a drastic transformation of the new XJ a few months before its release… …despite the fact that it was originally the first electric car, the XJ.

Mr Bollore, who had only been in the job for a few months, announced that the brand would launch a range of electric vehicles on a shared platform by 2025.

Days later, the CEO said he was looking for a partner for the platform, noting that if a suitable partner wasn’t found, Jaguar Land Rover would go it alone.

He announced that Jaguar Land Rover will do so in February 2022 and the new platform will be called Panthera.

Fast forward another year or so, and Jaguar Land Rover – now with a new CEO at the helm – has released a cryptic teaser of the aforementioned new model.

The carmaker said it would release more details later in 2023, but said the first new model will be a four-door GT with a range of up to 700 kilometers and a price starting from £100,000 (about $190,000). rise.

Jaguar said the car’s first customers will be delivered in 2025, with two more to follow.

Aside from some words about how jaw-dropping the new Jaguar will look, executives have remained mum on the brand’s relaunch – despite the dismay of fans and dealers alike.

Jaguar Land Rover dealers in Canada said earlier this year they were preparing to take joint legal action against Jaguar Land Rover due to an impending drop in sales.

car spoon Jaguar Land Rover reportedly plans to lower Jaguar’s sales target in Canada from 8,000 to 700 vehicles per year as it shifts away from competing with BMW to become a rival to Bentley.

Jaguar Land Rover chief creative officer Gerry McGovern is candid about Jaguar’s future role.

“We don’t have to worry about being liked by everyone because that’s the kiss of death,” McGovern told investors at a conference, according to the Wall Street Journal. otoka July 2023, warns this is a recipe for “mediocrity”.

“This is where Jaguar are today and there is no fairness whatsoever.

“Twenty-five years ago, before we made the compromises and decisions we made, the brand was incredibly successful in North America.

“The low-volume, high-price positioning is definitely the right positioning for Jaguar.

“There’s a (25-year) gap in between. So it’s reasonable to assume that a lot of work needs to be done to build brand equity.”

His comments suggest Jaguar wants to return to an era before the XE, XF, E-Pace and F-Pace, and even before the X-Type and S-Type.

Prior to 1999, Jaguar had for years sold one sedan line and one grand tourer line, concentrating on the most expensive models that BMW and Mercedes-Benz had to offer rather than focusing on lower-priced, higher-volume segments. .

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