JSW MG Motor India announces opening of MG Select Premium car showroom

JSW MG Motor India has launched MG Select, a new brand channel designed to cater to the growing ‘affordable luxury’ market in India. MG Select will feature a new line-up of four luxury cars over the next two years, with the first model expected to be launched in the first quarter of next year. In the initial phase, MG Select plans to set up experience centers in 12 major cities in India. These new showrooms aim to enhance the car buying experience by focusing on high-quality services and carefully selected models. This move is aimed at meeting the growing demand for luxury cars in India and strengthening MG Motor’s position in the market.

Gaurav Gupta, Chief Growth Officer, JSW MG Motor India, shared his thoughts, “The traditional notion of ‘buying’ is changing and Indian consumers are increasingly turning towards affordable luxury. MG Select aims to position itself as a key player in this space by offering premium brand experiences to new-age customers who crave premium brands. Blending personalisation and driven by innovation, the MG Select Experience Centres will offer customers a curated experience that blends culture, hospitality, sustainability, innovation, craftsmanship and the reimagination of luxury.”

Also read: MG Windsor EV Excite, Exclusive, Essence variants explained: What are the differences?

MG Selected Showroom

The British manufacturer will launch a product line centered on new energy vehicles (NEVs), including plug-in hybrid vehicles, electric vehicles, etc. These products will highlight MG Select’s emphasis on sustainability and technological advancement. MG Select aims to provide a range of high-end vehicles and will gradually launch four high-end models over the next two years, with the first model scheduled to be released in the first quarter of 2025.

The MG Cyberster, which was unveiled earlier this year, is expected to be the first model to be offered through the MG Select retail channel. MG Select aims to differentiate itself in the Indian market by focusing on a tailored customer experience. Currently, MG Motor India’s product line-up includes the Comet EV, Astor, Hector, Gloster, ZS EV and the newly launched Windsor EV.

Also read: MG Windsor EV launched in India at Rs 9.99 lakh; comes with Aero Lounge seats, 331 km range, ADAS, and more

MG Windsor EV enters Indian market

The Windsor EV is MG Motor’s third electric vehicle in India and is priced at Rs 9.99 lakh (ex-showroom). The CUV is available in three variants: Excite, Exclusive and Essence, and four colours: Starburst Black, Pearl White, Clay Beige and Turquoise Green. With the launch of the Windsor EV, MG has also launched a Battery as a Service (BaaS) program that waives the initial cost of the battery and customers only have to pay for the battery usage. The battery for this service starts at Rs 3.5/km. The first owners of this model will enjoy a lifetime battery warranty.

The car is powered by a single PMS electric motor located at the front axle, which produces 134 horsepower and 200 Nm of torque. The company is yet to reveal its top speed. Powering this motor is a 38kWh lithium-LFP battery, similar to the technology used in the MG ZS EV. The battery is reportedly good for a range of up to 331 km on a single charge.