Kia goes beyond Hyundai’s sales, but both are sold in February

Kia narrowly surpassed Hyundai in the first two months of the year, thanks in part to Sportage

During the month when Hyundai and Kia are celebrating their best February, some models obviously caught the attention, while others didn’t have that many. Both brands in the U.S. market have strong sales in 2025, but as usual, the performance is far from uniform. The modern Elantra and sonata will definitely smash it, and Kona and Santa Cruz are trying to keep up.

Modern February performance

Hyundai sold 62,032 vehicles in February 2025, an increase of 3% from 60,341 units in the same month last year. The company’s best annual growth of 8%, with a total of 116,535 cars sold so far. Against the backdrop, February is the best February ever in the U.S. in February, with the fifth straight month of record-breaking sales. But let’s dig into the details.

Read: The best January of modern history ever, namely EV sales surged 15% as the Ioniq 5 Rockets 54%

Tucson remains the brand’s best-selling model, with 16,317 units, a 2% increase from last February. Elantra’s sales rose from 8,432 last year to 10,163 last month, a significant increase of 21%, and graduation continued 24%. Similarly, sales of sonata rose from 4,379 to 5,334, and jumped from 7,500 to 10,091. IONIQ 5 sales also rose to 2,442 from 1,996 in February.

Kona and Santa Cruz dipped

Things aren’t that optimistic for some other models of the modern day. Kona, for example, saw sales drop 20% to 5,629 units, while the Santa Cruz Pickup fell 25% to just 1,938 units sold. So while the brand is doing well overall, it’s clear that some models are working to maintain momentum.

American Modern Sales

Best February in Kia

It can’t be beaten, Kia’s February is better than Hyundai’s. The brand sold at 63,303 units, up from 59,059 units in February 2024. Kia has sold 120,310 vehicles so far, from 110,149 in the same period last year.

The leading position with Kia is the sport, with 13,072 sports in February, compared to 12,081 sold in February 2024. Sales of the old Kia Ford and the new K4 were up 11,669, up from 11,229 in February last year, while Tellurede also sold from 8,599 to 9,5999999999999999999999999999999999999999999999999999999999999999999999999999999999999999999999999999999999999999999999999999999999999999999999999999999999999999999999999999999999999999999999999999999

While overall, not all models are thriving. EV6 sales fell slightly, down from 1,309 units last year to 1,275 units. Meanwhile, Niro took a hit, with sales falling 41% to 1,485 units. Seltos also fell 22%, with sales falling from 4,766 to 3,707 units.

Sales in the United States