Kia is giving away four new cars for the super bowl

Most car manufacturers will sit on the side of the super bowl of Sunday, but Kia is mingling and running a lottery instead of commercial advertising. The competition will provide a new vehicle for four lucky winners.

This game is called Kia Square, known as “game in the game”, which gives players the opportunity to win a new car at the end of each quarter. The user is invited to select a square from the Railway grid, which is depicted by the vehicle. After the selection, they submit the information in exchange for the competition.

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After the entrance period is closed at 5:30 pm on February 9th, the square will be randomly assigned. “The last digit of the score at the end of each quarter will determine the square pool where the victory is won, and the winner will be won.”

The available prizes include 28,090 K4 GT turbochargers, $ 33,090 K5 GT and $ 47,390 Sportage X-Pro SX Prestige AWD. There are also $ 52,600 carnival hybrid SX reputation, $ 52,900 EV6 GT line and 53,090 US $ 53,090 Sorento X-PRO. If you are really lucky, you will get a 53,386 US $ 53,386 Telluride SX Prestige X-PRO or $ 73,900 EV9 GT line.

Although Kia’s donation value is as high as US $ 295,600, compared with super bowl advertisements, this is a decline in barrels. It is reported that the price of each seat is as high as 8 million US dollars. Therefore, even in social media advertising promotion competitions, Kia may save a lot of funds and still promote their brand.

Russell Wager, Vice President of Kia’s US Marketing, said: “Kia Plaza provides a way to participate in the competition for football players, not only to provide fans with an interesting way for their favorite teams to take root And there is also a chance to win one of KIA’s awards-owning vehicles. “He added that” this creative method enables us to interact with fans of the game during the broadcast and fans of the game. “