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KLEERTECH®/OMNIEVENT® BADGING AND ATTENTION SOLUTIONS

By Rebekah Icenesse

On a corner of Fenton, Missouri, there’s a company that can provide just about anything for your meeting or event. Founded in 1985 as a manufacturer and distributor of name tags for the conference industry, the company has since grown into an industry leader in eco-friendly name tag holders, preprinted name tags, lanyards, accessories, and registration software. So, as a meeting planning company with sustainability at its core, KLEERTECH®/OMNIEVENT® is a name you should definitely be familiar with when it comes to your Certified Green Event.

However, if you haven’t heard of the many products and services the company can offer you, don’t feel bad, because KLEERTECH®/OMNIEVENT® is celebrating its 39th anniversary.^day You’ve been in business for 10 years and don’t need direct advertising. If you make a great product, you don’t need marketing at all – all your happy customers will do the advertising for you!

“In the beginning, we didn’t actively market our products, and that was deliberate,” said Mike Bishop, National Sales Manager and Co-Founder of KLEERTECH®/OMNIEVENT®. “We were more like a manufacturer/distributor. We were the little guy behind the big brand.”

Keeping a low profile has allowed the company to grow and improve its products quickly, constantly changing with the needs of existing customers. Over the years, the company has been awarded patents for products and processes that it has pioneered; the most important of which is the anaerobic process for its biodegradable products. Essentially, this means that all of their products can be manufactured in such a way that once you no longer use them, you can bury them in the ground, and as they decay over the next 12 months, they will release gases that will speed up the degradation process of not only these products, but also nearby buried trash. When it comes to being environmentally friendly, this goes way beyond the call! It’s a bonus for everyone involved, and the cost of making or purchasing these products is no more than an old-fashioned plastic badge.

What do you want from a business partner?

Bishop’s message is, “We’ve been serving the industry since 1985. We don’t just offer any one specific product; we offer every product related to your show, from badge holders to lanyards to the registration website you want to use to register attendees to the software you want to use to print badges on-site.”

This is how KLEERTECH®/OMNIEVENT® can truly support your event. They will be as involved as possible, both in the planning stages and throughout the conference. Just like a true business partner should be. Even if you need something they can’t provide, they will recommend someone else who can, as they are well connected in the industry. But chances are, they either have a product or service or are willing to make it for you.

What do you need for a one-day business expo? Maybe all you need is clear plastic bags to hold the badges you bring from the office; one of the 800 different styles of badge holders they offer is sure to fit your badge. “If they don’t have it, they’ll make it to your specifications,” says Kris Podber, senior brand consultant at Jack Nader International, who has worked with KLEERTECH®/OMNIEVENT® for more than 15 years. “If I want something 4 ½ inches wide and everyone else’s is 4 inches wide, they’ll make it to my specifications, which not everyone does.” Beyond that, KLEERTECH®/OMNIEVENT® goes to great lengths to match the colors of the classification columns and even the lanyards. “I think they’re ahead of the curve when it comes to badge holders and name tags,” Podber concludes. “They can also send someone to your show with equipment to match existing badges to last-minute registrants so no one feels like they don’t belong.”

Brynn Bradbury, senior manager of global conferences at American Industrial Hygiene, had a similar experience working with KLEERTECH®/OMNIEVENT®. “They prepared badges for us that fit our needs. We pre-printed the badges in the office and then printed the badges on site with no problems. We have never had that happen in the 12 years we have been doing this. (The badges) are easy to use, look great, and last a week.”

Registration Help

Teresa Severance, Executive Assistant at the Pennsylvania RV and Camping Association, values ​​KLEERTECH®’s services for making the registration process for the largest RV show in the U.S. run smoothly. Severance explains, “I work for a non-profit association called the Pennsylvania RV and Camping Association, and every September we have approximately 40 RV manufacturers, 150 suppliers, 38 different dealers, and over 3,000 employees at the show.

Our registration process is more complicated for them because we are outside in a registration tent, but every year the KLEERTECH®/OMNIEVENT® staff makes the process seamless with all the equipment they bring and set up for the show. We have four self-service kiosks with phone scan codes and four other registration stations. KLEERTECH®/OMNIEVENT® also provides badge paper (and) badge holders.

From start to finish, the staff was great to work with. Jeremy set up the badge registration station for our exhibitors to sign up for the educational and other dinner events we were hosting during the week. We had a clear view of RSVPs and how many badges we printed each day. The staff was on hand to set up and tear down all displays, printers, scanners, and help my exhibitors with any of their needs. I honestly would not have been able to register for the show without them!”

No matter how closely a vendor or planner in the meetings and events industry works with KLEERTECH®/OMNIEVENT®, that connection is likely to be one of the most valuable you will ever have. Even if you only need one specific item, the friendly, helpful KLEERTECH®/OMNIEVENT® staff can make even the smallest business transaction as significant as a multi-million dollar contract.

Excellent service from beginning to end

KLEERTECH®/OMNIEVENT® stands out in the event industry with a truly unique business model that combines cutting-edge registration technology with in-house manufacturing of event supplies. This dual approach allows them to provide a seamless and unique experience for their clients, making them the only company in the world to offer this comprehensive service, and they can handle any budget size. By writing the registration software and manufacturing the majority of their products, KLEERTECH®/OMNIEVENT ensures unparalleled quality control and innovation, specifically tailored to the needs of each event. This model not only enhances the customer experience, it sets a new standard for the industry.

Looking ahead, KLEERTECH®/OMNIEVENT® will further its mission to launch “bio-based” plastics by 2025, its 40th year of operation. This move will complement its existing use of biodegradable raw materials, demonstrating its continued commitment to environmentally friendly practices. And their electronic registration software incorporates new and innovative technologies, further demonstrating their commitment to innovation and efficiency before and after the event.

KLEERTECH®/OMNIEVENT® is more than just a supplier; they are true partners in the events industry, committed to meeting the ever-changing needs of their customers with unparalleled precision and care.

The combination of technology, in-house manufacturing, and an unwavering commitment to efficiency has made them an industry leader. Now in their 40th year, KLEERTECH®/OMNIEVENT® continues to innovate and ensure that every event they touch is handled professionally and skillfully. For those who are looking for a reliable, forward-thinking partner to meet their event needs, KLEERTECH®/OMNIEVENT® will undoubtedly serve you from the beginning to the end of your event.

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This article originally appeared in MEET Missouri Spring 2020. Written by Astrid Zeppenfeld and updated by Rebekah Icenesse.