Lamborghini Ad Personam spent more than 230 hours painting this piece

The Lamborghini Urus has become a common sight in Miami, Florida. In fact, there are so many varieties that it can be difficult to distinguish one from the other. So when Lamborghini decided to create a special Urus SE for Art Basel in Miami Beach, it had to get creative.

This special Urus SE was created by the experts at Lamborghini’s Ad Personam department. They spent more than 230 hours decorating the body with a one-off paint scheme that perfectly suited the glitz of Miami Beach.

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Most of the exterior panels come in varying shades of gray and black, with dazzling Blu Gluco trim added to make this super SUV stand out. These blue accents extend to the front and sides of the driver’s side, as well as to various areas of the rear end, including the rear diffuser.

A custom Lamborghini wouldn’t be complete without a special interior, so designers added a matching blue “Miami” pattern to the carbon fiber dashboard. The Urus also features custom skirting boards and the finest black leather, contrasting with bright red trim.

Lamborghini CEO Stephen Winkelmann said: “We are always excited to bring true innovation and art to Miami, especially in a city filled with inspiring creatives, designers and An artist’s moment. “With demand for Lamborghini vehicles at an all-time high, I’m extremely proud of this special Urus SE, which highlights the endless customization possibilities of our Ad Personam program.”

While this specific paint job won’t be replicated, the Ad Personam division does offer Urus customers a number of different ways to make their vehicles stand out. Of course, customization doesn’t come cheap, and will significantly increase the SUV’s starting price, which starts at $258,000 for the plug-in hybrid SE.