The Indian-made Lexus ES was the company’s best-selling model in October 2024, accounting for 58% of total sales. Compared with the same period in 2023, the company’s sales increased by 14% from January to October 2024.
Lexus reported a 43% year-on-year sales growth in India during the October 2024 festive season. In the calendar year through October, the premium automaker’s sales rose 14% from the same period in 2023. The Lexus ES was the company’s best-selling model in October 2024, accounting for 58% of total sales. The model’s performance demonstrates the popularity of locally produced luxury cars in the Indian market while adhering to the design and craftsmanship standards for which the brand is known.
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According to Lexus India, the SUV portfolio has contributed significantly to this success, recording a growth of 46% in October 2024 compared to the same month last year. Strong demand for the RX and NX points to changing consumer tastes in the premium car segment.
Tanmay Bhattacharya, executive vice president, Lexus India, said: “We are extremely grateful to our guests for their support and overwhelming response this festive season. This growth is a testament to the trust our guests have in the Lexus brand and our commitment to delivering quality service.” – Quality Products and experiences that enrich their journey with us. We are also grateful to our dealer partners for their unwavering support in helping us deliver Lexus values to our esteemed guests. Together we strive to create unforgettable and refined experiences. In this direction, we are planning engaging events such as the Lexus Golf Challenge, through which we continue to enrich and enhance guest engagement alongside other Lexus guest-focused initiatives.
Other highlights
The company launched a 5-year Roadside Assistance (RSA) program on February 1, 2024, and will provide the industry’s first 8-year/160,000-kilometer vehicle warranty on all new Lexus vehicles sold from June 1, 2024 . In August this year, its entire range features a premium factory body coating that provides a refined and long-lasting appearance.
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Currently, Lexus is conducting exclusive clinics and golf events in major cities such as Bengaluru, Delhi-NCR, Hyderabad and Mumbai to increase customer interaction. “These events exemplify our commitment to creating memorable, value-driven experiences that resonate deeply and enhance every Lexus journey.”
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