Mahindra introduces next-generation sales and service experience

Mahindra improves its sales and service experience with AI-powered diagnostics, electric vehicle charging solutions and enhanced customer engagement models

Mahindra has announced a new approach to its automotive retail and service operations, aiming to enhance customer engagement with technology-driven solutions. The company’s updated dealer model will integrate advanced digital tools, AI-based diagnostics and extended EV support infrastructure.

Technology-driven showroom experience

The updated Mahindra showroom will combine interactive displays of Inglo Electric Architecture and Maia AI, along with key vehicle features. A key highlight includes Harman Kardon Sonic Studio with Dolby Atmos, offering an immersive in-car audio experience.

To help customers, Mahindra introduces a team of 500 experts to draw expertise from luxury and premium car brands. The goal is to provide a more negotiated approach to SUV selection and ownership.

Enhanced after-sales support

Mahindra is also improving its after-sales service, integrating predictive diagnostics and remote monitoring of electric and internal combustion engine SUVs. New service features include:

• Special electric vehicle service bay – Technical personnel who have received training in EV-specific diagnosis and maintenance.
• Remote Vehicle Diagnosis (RVD) – AI-powered vehicle monitoring for active maintenance.
• Battery Repair Center – A nationwide network to support electric vehicle battery maintenance and repair.
• Technical expertise – A team of over 400 Mahindra technical experts and engineers from Mahindra Research Valley.

Expand electric vehicle charging support

Mahindra is launching as part of its electric vehicle strategy TOLLa new vertically provides customized EV charging solutions. The program will include:

• Home charging solutions – Installation and integration for personal electric vehicle charging.
• DC fast charging network – Enter India’s growing public fast charger network.
• Seamless digital integration – Unified charging experience with Mahindra’s ME4U app.

ME4U Application: Enhanced Ownership Connections

Mahindra’s ME4U Application Will serve as the central platform for SUV ownership, providing:

• Real-time order tracking and test drive reservations.
• Remote vehicle monitoring, including battery status and diagnosis.
• Integrated charging solution with payment features for public DC fast charging.

New model bookings are about to open

As part of this transition, Mahindra will Yes 6 and XEV 9E Model open February 14, 2025, 9:00 AM. The vehicle will be available in nine different variants.

A nationwide launch

Mahindra’s dealer transformation will be accompanied by activities in sales and service centers in India. These activities will be offered with guided showroom tours, test drive experiences, and financing options such as the “My Three For Me” program.

The plan is in line with Mahindra’s broader strategy, which aims to modernize its automotive business, integrate digital solutions and improve service infrastructure to support electric and legacy SUVs.

The Mahindra post introduces the next generation of sales and service experience of SUVs, first of all motorcycles.