Mahindra temporarily renames BE 6e as BE 6

Mahindra has temporarily renamed its upcoming electric car BE 6e as BE 6 to deal with a trademark dispute with leading Indian airline IndiGo. The dispute stems from IndiGo’s established “6E” trademark, which is closely associated with its flight codes and branding. IndiGo’s parent company, InterGlobe Aviation, claimed that the word “6e” infringed on its trademarked flight code IndiGo 6E. To resolve the controversy, Mahindra has opted for a temporary rebranding of its electric SUV, changing its name from “BE 6e” to “BE 6”. However, the company remains resolute and intends to legally challenge InterGlobe Aviation’s objections in court. BE 6 is an important part of Mahindra’s Born Electric (BE) range and reflects its commitment to sustainable transportation.

Also read: Mahindra XEV 7e name trademarked for India; production specs images leaked ahead of launch

Mahindra-Indigo trademark dispute

Mahindra argued that its application for the “BE 6e” trademark in the automotive sector has nothing to do with IndiGo’s exclusive “6E” brand. The company emphasized that the “BE” label, which symbolizes “Born Electric”, is registered under vehicle class 12, a dispute that appears to be unfounded given the unique nature of both industries. Additionally, the carmaker pointed out that Tata Motors had previously challenged IndiGo’s name, but IndiGo was allowed to retain its brand. Given this precedent, Mahindra believes InterGlobe Aviation’s current objections are inconsistent with its previous stance on similar issues.

“Our priority and focus is to ensure that our customers get a superior experience while bringing our products to the market,” an official press release from the homegrown carmaker said. “We do not want to deviate from our vision of democratizing electric mobility in India.” We also find it unseemly for two large Indian multinationals to engage in a distracting and unnecessary conflict, when in fact we should be supporting each other’s growth and expansion. Therefore, we decided to name our product “BE 6”.

Also read: Mahindra BE 6e, XEV 9e delivery schedule announced

Mahindra BE 6: Key specifications

Mahindra’s first compact BE vehicle has a price tag of Rs 18.90 lakh (ex-showroom). The model is built on the INGLO platform and offers two battery options: a 59kWh battery pack that can produce 221bhp; and a 79kWh battery pack that can produce 281bhp, both of which provide 380Nm of torque. With the larger battery, Mahindra claims an ARAI-certified range of 682 km and the SUV can accelerate from 0 to 100 km/h in 6.7 seconds. It also supports fast charging, reaching 20-80% in just 20 minutes using a 175kW DC fast charger. This battery comes with a lifetime warranty for first time owners and private registrations.

In terms of features, the BE 6 comes with a dual 12.3-inch screen setup with a floating design, powered by the new MAIA software and over 30 pre-installed apps. Other great features include an AI interface, wireless phone charging, a two-spoke steering wheel with illuminated logo, panoramic sunroof, connected car technology, multi-zone climate control, ambient lighting, multiple driving modes and an augmented reality headset. Show upward. In terms of safety, the car is equipped with ADAS (Advanced Driver Assistance System), seven airbags, a 360-degree camera, and other high-tech features.