Mahindra Thar Roxx AX3L Mid Variant TVC

The Thar Roxx AX3L mid-size car is equipped with a 2.2-liter diesel engine and comes with a comprehensive range of premium features

After the powerful Thar model, Mahindra launched the 5-door model earlier this month. Prices start at Rs 12.99 lakh for the 2WD model. Mahindra is yet to announce the prices of the 4WD model.

Thar Roxx AX3L Mid Variant TVC

In a new TVC, Mahindra showcases the Thar Roxx AX3L model, highlighting key details. While the TVC showcases the SUV in black, the Thar Roxx AX3L model is available in 7 colours. To dominate the road, black is best suited for the Thar Roxx and its smaller 3-door sibling. Mahindra offers two shades of black – Stealth Black and Deep Forest.

Other color options for a dynamic visual impact include Tango Red and Everest White. Some exterior color options such as Nebula Blue, Battleship Gray and Burnt Ochre will be more tailored to individual tastes and preferences. All models feature a black roof, ensuring a two-tone sporty appearance.

Talking about the features, the Thar Roxx AX3L model comes with LED projector headlamps, LED turn indicators on the fenders, and LED tail lamps. However, it does not come with LED daytime running lamps and LED projector front fog lamps. Below is the new Thar Roxx AX3L TVC.

While the overall shape looks attractive, the Thar Roxx AX3L model does not come with alloy wheels. Instead, it gets R18 steel wheels. Given the unmatched design and styling of the Thar Roxx, it is hard to imagine it coming with steel wheels. Those who want alloy wheels for their Roxx will have to choose from the MX5 and above models. The top-of-the-line AX7L model gets exclusive R19 diamond-cut alloy wheels.

Thar Roxx AX3L variant – Interior, Technology Pack

Coming to the interior, the Thar Roxx AX3L offers several premium features. Some of the key highlights include a 26.03 cm touchscreen infotainment system, wireless Android Auto and Apple CarPlay, push-button start, wireless charging, auto-dimming IRVM, steering wheel mounted controls and rear air-conditioning vents. The Roxx AX3L has premium embossed fabric upholstery and 83 connected features through Adrenox.

However, there is no sunroof option for the Roxx AX3L. The MX5 and AX5L come with a single-pane sunroof, while the top-of-the-line AX7L model gets a panoramic sunroof exclusively. The Roxx AX3L comes with 6 airbags, rear parking sensors, rear disc brakes, ESC, traction control, hill hold control, hill descent control and rollover mitigation. Safety kit also includes the ADAS Level 2 package with 10 functions.

Thar Roxx AX3L – Performance

The Mahindra Thar Roxx AX3L is available with a single powertrain option – Diesel Manual 2WD. There is no 4WD option available for this model. The 2.2-litre diesel is available in two states of tune – 152 PS / 330 Nm and 175 PS / 370 Nm. A choice of 6-speed manual and 6-speed torque converter automatic gearboxes are available. The Thar Roxx AX3L model is available with only a manual gearbox. Talking about the prices, the Mahindra Thar Roxx AX3L model starts at Rs 16.99 lakh.