Mahindra: The leader in SUVs in India

India has indeed witnessed an evolution in the automotive industry from Hindustan Hyundai sedans and SUVs Ambassador. However, one car brand stands out: Mahindra. When it comes to Indian SUVs, Mahindra naturally stands out. Mahindra SUVs come into focus with their durability, bold design, and power. These vehicles are therefore ranked as the best SUVs in India 2024.

This Indian brand has been leading automotive innovation for years. Today, Mahindra is a leader in the SUV segment. But what makes this Indian brand so special? This blog will take a deep dive into why Mahindra’s SUVs are the choice of millions of Indians.

Mahindra: A local brand

Mahindra was founded in Ludhiana in 1945 as a steel trading company. Originally named Mahindra & Mohammed, after the inevitable rebranding, Mahindra & Mahindra ventured into automobiles, agriculture and IT.

Mahindra & Mahindra started out by assembling Willys jeeps in India before the brand’s SUV segment soared in the 1990s, earning global recognition and support.

Mahindra & Mahindra was India’s first SUV manufacturer, launching the Mahindra Scorpio in 2002. Today, the brand continues to dominate in India with its SUV range including the Mahindra Thar Roxx and the upcoming BE.05 EV SUV.

5 reasons why Mahindra SUV is a success in India

Mahindra has been dominating the Indian SUV market ever since the launch of the first Indian SUV, Scorpio. The reasons for the huge success of Made in India in the Indian market are as follows:

• Designed for Indian roads

The fundamental reason for the success of Mahindra SUVs in India is their adaptability to local roads and unmatched toughness. Mahindra’s vehicles can zip through metropolitan traffic and give you a rural holiday experience. They combine power and style.

• Terrain and usage versatility

Mahindra SUVs are all-terrain beasts, made for potholed streets as well as off-road adventures.

Scorpio N and Thar are Mahindra off-road SUVs designed to be both practical and thrilling machines. With high ground clearance and powerful engines, Mahindra has created the best SUVs for Indian terrains.

• Mahindra focuses on safety

Mahindra vehicles always emphasize safety. Every model is equipped with the latest safety features including ABS with EBD (Electronic Brake-force Distribution) and reinforced body structure. The SUV safety features of Mahindra vehicles truly set global safety standards.

The Mahindra XUV700 comes with ADAS (Advanced Driver Assistance System) with lane departure warning, adaptive cruise control and autonomous emergency braking.

Mahindra targets all sections of Indian society with its affordable range of SUVs. While luxury SUVs are growing in popularity, Mahindra ensures that its cars remain accessible to the masses with competitive starting prices for its models.

Also Read: Mahindra Thar Roxx vs Jeep Wrangler: Key Differences

Mahindra’s entry-level SUV models such as the Bolero Neo are still priced much lower than many of its competitors while maintaining best-in-class safety features and performance standards.

A big part of Mahindra’s success is also reflected in the used car market. Mahindra cars are known for their reputation for quality and performance, and have high resale values. These cars retain 75% of their purchase value after 3 years, compared to 60% for competitors Tata, Hyundai or Kia.

• Best after-sales service

Mahindra’s after sales support is known for its extensive service network. Customers are satisfied with the dealer services throughout the life of the vehicle.

SUV price: a key consideration for buyers

Mahindra SUVs have attracted attention with their competitive pricing. Mahindra offers various SUV models at prices that suit every budget.

For example:

• Mahindra Thar Rs 13 lakh (ex-showroom): Perfect for adventures on a budget.
• XUV700 ₹14 Lakh (Ex-showroom): Providing cutting-edge technology at an affordable price.

Best Mahindra SUVs of 2024

Mahindra’s fleet of SUVs in 2024 is impressive. The brand has set new automotive milestones with its original models and recently launched electric models. The best Mahindra SUVs in 2024 include:

1. Mahindra Thar spray– An iconic SUV with off-road capabilities, a sunroof and a rugged design.
2. Mahindra BE.05 – The upcoming Mahindra EV SUV, ready to take on the electric vehicle market with Mahindra power and a range of over 400 kms.
3. Mahindra Scorpio-N – A reliable mid-range SUV that offers advanced features for family travel and city commuting.
4. Mahindra XUV700 – This flagship model combines futuristic technology with luxurious allure.

Mahindra Manufacturing Affordable SUVs in India In every price range, no compromise is made on safety and quality.

Mahindra CEO’s vision for the future

Mahindra CEO Anish Shah has been a thorn in the tycoon’s side. He has played a central role in expanding the brand portfolio. His leadership has focused the brand on innovation, sustainability and global market expansion.

Shah’s vision for Mahindra’s future is to make Mahindra SUVs synonymous with durability, technology and value. The plan includes an investment of Rs 3,000 crore in electric vehicle technology by 2025.

Mahindra: A name to watch in 2024

Mahindra and Mahindra is a brand to watch in 2024. The Indian SUV giant offers models to suit the needs of the entire consumer segment. From affordable SUVs to the latest EV technology, it has it all.

Mahindra always offers an SUV that suits your needs. These SUVs reflect the brand’s excellence and heritage.

If you are looking for a reliable vehicle, explore the Mahindra SUV fleet today. From the rugged Thar to the upcoming EV SUV, Mahindra has something for everyone in India!