

Mahindra releases BE 6e and XEV 9e teaser sketches: a new era of design and innovation
Mahindra has released teaser sketches of its upcoming Electric Origin SUV BE 6e and XEV 9e, giving a glimpse of the bold and innovative future. The sketches highlight a new chapter for Mahindra, blending cutting-edge technology, dynamic styling and emotional appeal. These two SUVs will make their global debut on November 26, 2024, and are expected to redefine automotive design.
Heartcore design: a marriage of emotion and innovation
Mahindra’s “Heartcore Design” philosophy drove the creation of the BE 6e and XEV 9e. This design approach is not just about aesthetics, but about creating an SUV that creates a deep emotional connection with its owner. Every line and curve has been carefully designed to evoke a sense of pride and luxury while delivering superior functionality.

The exterior design of these SUVs is captivating, with dynamic proportions and bold details that exude confidence. The interior, on the other hand, prioritizes high-quality materials and advanced technology to ensure a luxurious and intuitive driving experience. Together, these elements create a vehicle that resonates deeply with customers and stands out with a distinctly Mahindra feel.
Pratap Bose, Chief Design and Creative Officer – Mahindra & Mahindra Ltd. Automotive and Agriculture Division said: “Heartcore Design aims to create an emotional bond with customers through design. Get ready to fall in love with our Electric Origin SUV.”

Appearance design: domineering and futuristic
The teaser sketch reveals the radical yet sophisticated exterior design of the BE 6e and XEV 9e. Both SUVs feature aerodynamic silhouettes, unique LED lighting and seamless body lines. The BE 6e has sharp angular edges and a muscular stance, while the XEV 9e emphasizes a sporty coupe-like profile with vertical lighting elements and a minimalist grille. Flush door handles and striking alloy wheels underline its premium feel, while the overall design language reflects Mahindra’s commitment to bold, innovative aesthetics.

Interior Design: Crafting Connections
The interiors of the BE 6e and XEV 9e reflect Mahindra’s emphasis on creating interiors that are both practical and luxurious. BE 6e uses a dual-screen cockpit layout, illuminated steering wheel logo and ambient lighting to create an immersive driving environment.

The XEV 9e features a triple-screen instrument panel and white interior, creating a sophisticated and high-tech feel. Both cabins are designed with premium materials and display progressive proportions that prioritize comfort and connectivity.

BE 6e and XEV 9e embody Mahindra’s commitment to innovation and modern luxury. These SUVs not only highlight the brand’s design evolution, but also its ambition to set new standards in electric SUVs. With the global launch just days away, Mahindra is positioning itself at the forefront of the electric mobility space, offering an exciting vehicle.
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