Maruti Suzuki India Ltd has reached a significant milestone by opening its 500th NEXA sales outlet in Bengaluru, Karnataka. This milestone achievement underscores the expansion and success of Maruti Suzuki’s NEXA retail network, which currently covers more than 300 cities in India.
The opening of the 500th NEXA store underscores Maruti Suzuki’s commitment to enhancing customer experience and expanding its reach. With the opening of the new store, Maruti Suzuki’s integrated sales network (including ARENA, NEXA and commercial channels) now covers 2,577 towns and cities with a total of 3,925 stores.
Mr. Hisashi Takeuchi, Managing Director and CEO, Maruti Suzuki India Ltd. expressed his gratitude to the customers and dealer partners. “I sincerely thank our customers and dealer partners for their continued trust in Maruti Suzuki. It is their unwavering support and enthusiasm that motivates us to continuously push our limits and strive for excellence in everything we do.”
He further stressed on the importance of customer satisfaction and NEXA’s role in meeting the evolving customer preferences, “Our success is due to our customers and we remain committed to providing them with a pleasurable car ownership experience. One of the biggest reasons for customer satisfaction is the network of our sales outlets and proximity to the buying experience. As India evolves, customer preferences are also evolving. Hence, we remain committed to exceeding these preferences with our products and providing them with the best buying experience. The growing NEXA retail network and sales are a testament to our continued efforts to provide ‘Joy of Mobility’ to as many people as possible.”
NEXA was launched in July 2015 to cater to a new customer segment by offering an unmatched car buying experience. Within a year of its launch, Maruti Suzuki had set up 100 NEXA stores in 94 cities. In FY2023-24, NEXA achieved significant growth with sales of over 5.61 lakh units, a 54% increase over the previous year, outstripping the industry growth rate. Currently, NEXA contributes nearly 30% to Maruti Suzuki’s domestic sales.
The NEXA channel showcases a range of popular Maruti Suzuki models including the Ignis, Baleno, Fronx, Ciaz, Jimny, XL6, Grand Vitara and Invicto. This diverse line-up underscores Maruti Suzuki’s commitment to offering a comprehensive range of vehicles that cater to a variety of customer needs and preferences.
The opening of the 500th NEXA store marks a significant milestone in Maruti Suzuki’s journey and reflects its continued commitment to customer satisfaction and drive to enhance the car buying experience across India.
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