Maruti Suzuki India Limited has reached a major milestone with the opening of its 500th NEXA service touch point in Mapusa, Goa. This marks a significant achievement in the company’s commitment to enhancing customer service experience in India.
Launched in 2017, the NEXA service program sets a new benchmark in after-sales service with a focus on luxury, technology and convenience. Mr. Hisashi Takeuchi, Managing Director and CEO, Maruti Suzuki, highlighted the company’s commitment to customer-centric strategy during the event. “At Maruti Suzuki, we firmly believe in the ‘customer first’ philosophy. Our aim is to consistently provide convenience and a superior car ownership experience to our customers,” he said.
A constantly evolving network keeping customer convenience in mind
The introduction of the 500th NEXA service touchpoint is part of a wider plan to significantly expand Maruti Suzuki’s overall service network. Currently, the company operates approximately 5,240 service outlets, including ARENA and NEXA service centers. Maruti Suzuki aims to increase this number to 8,000 by fiscal 2030-31 to cater to the growing customer base and in line with their plans to increase annual production and sales.
What makes NEXA services unique?
NEXA Service Centers are designed to provide a premium, seamless service experience. Key features include:
- Plush Workshop and Lounge: Customers are welcomed into a comfortable waiting area equipped with modern amenities and digital displays.
- Dedicated service manager: A single point of contact ensures clarity and personalized service throughout the entire process.
- Mobile app integration: Simplify customer interactions by providing enhanced information flow and service tracking through digital platforms.
The luxury-oriented approach to vehicle servicing has resonated with customers and Maruti Suzuki has steadily increased its touch points. In the 2023-24 fiscal year alone, the company added 90 new service locations, the highest number in a single year. So far this fiscal year, 78 new NEXA service touchpoints have been added.
future outlook
The expansion is in line with Maruti Suzuki’s broader objective of maintaining its leading position in the Indian automobile market. The company’s plan to expand sales and service touchpoints is expected to enhance customer loyalty while catering to the growing vehicle population.
This milestone highlights Maruti Suzuki’s focus on customer experience innovation, ensuring accessibility, convenience and quality service as the cornerstones of its strategy. As the company accelerates network expansion, Indian car owners can expect more comprehensive and user-friendly service options across the country.
Leave a Reply Cancel reply
You must be logged in to post a comment.