Maruti Suzuki opens 500th Nexa showroom; 100th opening ceremony to be held

Maruti Suzuki India has inaugurated its 500th Nexa sales outlet in Bengaluru, Karnataka. With this, the company’s sales network (Arena, Nexa and Commercial) has grown to 3,925 outlets across 2,577 towns. The automaker is currently expanding its Nexa network to tier-II and tier-III cities. Commenting on this milestone, Hisashi Takeuchi, Managing Director and CEO, Maruti Suzuki India Ltd said, “I sincerely thank our customers and dealer partners for their continued trust in Maruti Suzuki. It is their unwavering support and enthusiasm that motivates us to constantly push our limits and strive for excellence in everything we do.”

“Our success is due to our customers and we always strive to provide them with a pleasant car buying experience. One of the biggest reasons for customer satisfaction is the network of our sales outlets and proximity to the buying experience. As India evolves, customer preferences are also changing. Hence, our continued focus is to exceed these preferences through our products and provide them with the best buying experience. The growing Nexa retail network and sales are a testament to our continued efforts to provide the ‘Joy of Mobility’ to as many people as possible,” he added.

Also read: Maruti Suzuki eVX to be launched globally in January 2025

Nexa Retail Store

In July 2015, Maruti Suzuki set up the Nexa retail channel to attract new customers. After launching this premium sales arm, the company opened 100 Nexa stores in 94 cities in less than a year. In FY23-24, Nexa sold over 5.61 lakh vehicles, outpacing the market growth and growing by 54% over the previous fiscal. Nearly 30% of Maruti Suzuki’s domestic sales come from Nexa stores. Moreover, 37% of Nexa’s sales in India come from tier-II and tier-III cities. Several popular Maruti Suzuki models XL6, Grand Vitara, Invicto, Baleno, Ciaz, Jimny, XL6 and Ignis are sold through the Nexa channel.

When Nexa first started operations, the company used it primarily as an urban retail channel. But as Partho Banerjee, head of sales and marketing at Maruti Suzuki, points out, “We are finding that nearly 37% of our sales come from tier-II and tier-III cities. To serve these customers, we hired account managers, but now we have expanded our stores there as well.” The tier-II and tier-III stores will be Studio Outlets with 3S (sales, service and spare parts) facilities. In most cases, the dealerships will have a dual-car display model, with service and spare parts facilities also at the same location. According to him, these showrooms sell an average of 25-30 cars per month.

Also read: India-made Maruti Suzuki Fronx to be equipped with ADAS, AWD in Japan; click here for details

The manufacturer has also extended the warranty on its cars. The standard warranty on all vehicles is 3 years or 100,000 km. The company also offers customers an extended warranty of an additional 3 years or 160,000 km.