Mercedes offers dealers $3,000 off every electric car sold, here’s what buyers get

The current Mercedes-AMG EQS 53 is available now with $7,500 in lease bonus cash and $15,000 in incentives

Consumers eyeing new Mercedes-Benz electric vehicles may soon find themselves in a stronger negotiating position thanks to the German automaker’s new dealer incentive program. The program, known as the 2024 Q4 EQ Sales Challenge, will run through January 2, 2025, and dealers will receive $2,000 for every 2024 model-year electric vehicle sold—as long as they meet the monthly sales quota.

Resellers who meet their quarterly goals can receive an additional $1,000 for each item sold, raising the total to $3,000 and creating a potentially lucrative opportunity for those who stock inventory quickly.

Read: Mercedes-AMG teases new electric super SUV

It is reported Direct car accessThe program is designed to boost profits for dealers across the U.S., but it’s worth noting that the savings don’t automatically trickle down to buyers. Whether customers get a piece of the pie depends entirely on the generosity — or desperation — of individual dealers.

Nonetheless, Mercedes has introduced significant discounts to lure buyers. For example, the high-performance Mercedes-AMG EQS 53 currently offers $7,500 in lease bonus cash and a hefty $15,000 in incentive bonuses.

Of course, those interested in getting the keys to a new Mercedes EV, especially in the luxury segment, should be aware of the eye-popping levels of depreciation on many models. This phenomenon isn’t limited to Mercedes products and affects many, if not most, electric cars, but the depreciation on some high-end models is particularly egregious.

A study earlier this year found that on average, a Mercedes EQS lost 47.8% of its value just 12 months after purchase. Many other high-end electric vehicles have depreciated in value at alarming rates, including the Jaguar I-Pace and Audi e-tron.

Looking ahead, EQS itself is surviving on borrowed time. A facelift is underway but is not expected to carry over to the second generation as the German company will merge it with the S-Class into a single model range, offered in ICE and BEV guise. The electric version of the next-generation S-Class will use the MB.EA Large architecture, while the ICE version will use the existing modular rear architecture platform.