Messe Düsseldorf’s new conference to provide immersive events

Dusseldorf, Germany – Messe Düsseldorf Announcement The ultimate world of cutting and welding – Urban Steel Expo (Use) is an international immersive event scheduled from April 20-23, 2027 Düsseldorf Exhibition Centre.

According to Daniel Ryfisch Supervisor use, wire/tube and flow technology Messe Düsseldorf, the event is a logical extension of its portfolio of industrial trade exhibitions and will strengthen its leadership in metals and metal work – as of February 2025, organizers have held 44 exhibitions worldwide that can serve the field while also providing more temporary experiences for the appeal.

“The industry needs a new, more dynamic platform for welding and cutting – seamlessly integrating modern activity culture with technology and business,” Ryfisch explain. “This is a global observed trend as traditional trade show concepts are increasingly developing into event-driven experiences.”

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To capitalize on the exciting immersive event, Düsseldorf will merge with it City Steel Rock Star (USR), the existing conventions, have a festive atmosphere, which includes master classes, hands-on workshops and concerts.

“USR brings new energy to trade shows by experience-driven nature, bringing emotions, entertainment and expertise together,” Ryfisch said. “This not only increases the appeal of use to existing industry professionals, but also attracts new audiences, including young talent, end users and industry influencers who use more interactive formats, and USR enhances the use of use by introducing new impulses and promoting deeper engagement with visitors.”

Ryfisch shared that Messe Düsseldorf is working closely with the organizers of Minglemaker, USR, and keeping the main features of Use Use with its format to ensure seamless integration.

“I think successful integration requires strategic planning to maximize synergies between existing and new formats,” Ryfisch said. “Key factors include involving relevant industry partners, creating clear value propositions for target groups and blending established trade show structures with modern events and communication formats.”

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