Fast-growing agency adds services and Fortune 500 clients, and adds best-in-class experiential communications and events agency
Submitted by Veronica Linner on behalf of Mod Op
Founded in 1986, Image Media has earned its reputation for nearly four decades by creating dynamic campaigns that inspire, engage and drive growth for Fortune 500 clients such as Johnson & Johnson, Marriott, Heineken and PwC. The New York-based agency has a proven track record of translating corporate goals into experiences that foster community, leadership, inspiration and growth.
“In today’s digital world, the power of shared human experiences to connect and communicate remains vital. Companies are increasingly recognizing that live events are a uniquely effective tool for building engagement and brand affinity, and are an integral part of any successful marketing strategy. key component,” said Mod Op CEO Eric J. Bertrand. “For the past four decades, Image Media has excelled at ‘humanizing business.’ This work fits perfectly with Mod Op’s mission of combining human creativity with technology to provide our clients with a unique advantage. We Together we will help clients deliver cohesive, effective messages that inspire and connect wherever their audiences are.”
The acquisition enhances Mod Op’s already diverse product portfolio by expanding its ability to design and execute memorable, immersive campaigns that amplify and embody larger brand messages. The acquisition of Image Media follows pioneering acquisitions including Evans Hunt, LAM Design and Red Tettemer O’Connell + Partners (RTO+P). Mod Op’s growth highlights its dedication to providing total solutions to clients, which currently includes world-class experiential communications and event production.
“When we join Mod Op, we’re excited to add our expertise to the structure that drives large-scale, powerful campaigns,” said Ed Wollman, CEO and founder of Image Media. “For decades, we have worked with Fortune 500 clients and organizations to create events that bring people together in meaningful ways. As part of Mod Op, we will not only be able to enhance these efforts, but also help Together we create cohesive brand experiences at every touchpoint to deliver more transformative moments for our customers and their audiences.”
Mod Op is headquartered in Miami and has offices in Dallas, Kansas City, Los Angeles, Portland, Minneapolis, New York, Philadelphia, Panama City, Cleveland, Calgary and Toronto. The agency provides creative and strategic solutions to leading brands including Nestlé, Duracell, ExxonMobil, VTech® and LeapFrog®, Church & Dwight, Baha Mar and more.
About Mod Op
Mod Op is a leading insights-driven marketing agency that blends artificial intelligence, data science and human creativity to deliver efficient, effective and sustainable growth for our clients. Mod Op services for B2C and B2B markets include creative, communications, technology and digital media strategy and execution, as well as other digital marketing services. For more information, visit the Mod Op website.
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