MotoGP has unveiled a bold new logo, marking a major rebranding exercise. The new design, crafted by renowned design firm Pentagram, marks the sport’s biggest visual overhaul since 2002. The new logo was officially unveiled at a post-season event at the prestigious National Museum of Art of Catalonia. To accompany the reveal, a captivating video narrated by Game of Thrones star Emilia Clarke has been released. This marks MotoGP’s first logo update since 2007. While a black and white version of the logo leaked online ahead of the season final due to EU trademark policy, the official announcement came after the game. The new logo is significantly different from its predecessor, with a more modern and dynamic design that reflects the excitement and energy of MotoGP. It is also more versatile and can be seamlessly adapted to a variety of applications across digital and physical platforms.
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Carmelo Ezpeleta, CEO of Dorna Sports, said: “We are very excited to unveil our new identity and invite fans around the world to get to know the new MotoGP. The partnership with Pentagram has been an incredible adventure and we hope our Fans will agree that this is an incredible result. The brand is more than a logo and MotoGP is more than a sport. This process has taught us a lot about both and we are very proud to show it to the world. The result. The key question throughout was “What is MotoGP? “, both now and in anticipation of who we want to be, we want this new identity to convey every aspect, from speed to passion and everything in between. This is MotoGP.”
MotoGP: new logo
The new design of the MotoGP logo emphasizes the dynamic nature of motorcycle racing. The “M” in the center of the logo symbolizes the two motorcycles leaning into the corner, which is MotoGP’s signature move. The “O” represents the geometry of the motorcycle wheel and the “t” represents the rider, emphasizing the harmonious interaction between man and machine. The final “GP” is reminiscent of the race track, reinforcing the sporty and dynamic aesthetic of the logo.
One of the most significant changes was the removal of the checkered flag, a long-standing symbol of motorsport. The typography has also been modernized, in line with the design language of the recently launched Women’s MotoGP World Championship.
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To ensure a cohesive brand image across all Grand Prix racing categories, the Moto2, Moto3 and MotoE logos have also been updated to reflect the same design language as the new MotoGP logo. This unified visual identity marks a new era for the sport as MotoGP prepares for an overhaul in 2025.
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