DETROIT, MI — Huntington Place, originally called Cobo Hall, opened in 1960 and is currently its 16th location, according to its websiteth The largest convention center in the United States with 723,000 square feet of total exhibition space.
Like its home, the venue has undergone numerous improvements and revitalizations over the decades.
trade show director Discuss what Huntington Expo Center and Motor City have to offer for business events and more with Bryan Crowe, CEO of the Detroit Area Convention Facilities Authority and regional vice president of ASM Global.
Andrew: What are the recent improvements to Huntington Place?
Brian: Huntington Square has undergone dramatic changes over the past year, signaling a new era in downtown Detroit. Currently, $550 million has been invested in Huntington Place. We received approval and broke ground on a JW Marriott hotel that will bring more than 600 additional rooms and additional parking to our vibrant downtown.
Extending ASM Global’s contract for a further five years further solidifies their ability to implement far-reaching change and drive our vision forward. Looking ahead, 2025 is set to be a record-breaking year, with an unprecedented lineup of high-quality, large-scale shows that reflect the incredible drive and ambition of our venues and cities.
Andrew: What can event organizers find at Huntington Square?
Brian: Huntington Place sets the industry standard for customer service excellence. In fact, Detroit’s Huntington Place ranks No. 1 in “Highest Overall Experience” among large convention centers by ASM Global in its attendee survey and No. 2 in event organizer survey.
From our 4,800 square foot marquee with an average of 14,000 people in attendance each day, to announcing and showcasing your show, to stunning views of the Detroit River… our venues are designed to leave a lasting impression.
As a sustainable venue, Huntington Place is committed to environmentally friendly operations, including comprehensive recycling programs, energy-saving systems and waste reduction initiatives that reflect our responsibility to the planet.
When it comes to in-house services, we provide excellence in every aspect. Sodexo Live! The team cooks incredible food, while our in-house AV team, Premiere Group, comprised of some of the most innovative technicians in the industry, ensures events are executed to perfection.
ANDREW: How did Huntington Place’s location help the event be successful?
Brian: Waterfront properties are highly sought after for convention centers, and Huntington Place is ideally located on international waters. We took advantage of this and renovated an impressive triple-glazed atrium that offers unparalleled waterfront views so you can even wave to Canada from our front door. Huntington Place is also located in the heart of downtown Detroit, surrounded by 5,313 hotel rooms and 1,900 restaurants, all within walking distance, making your stay and dining experience extremely convenient.
For added convenience, our venue features the Detroit People Rapid Transit, a two-car train with a stop in our building that travels through downtown Detroit for free. Guests can hop on the train from the fourth floor of the convention center, grab lunch, shop and return directly to the event.
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Andrew: How can the city’s business event services be optimized?
Brian: Detroit is quickly solidifying its reputation as a premier destination for business events, thanks to an array of exciting new city offerings… Downtown is also welcoming an impressive array of new hotels, including the Autograph Collection Hotel (Autograph Collection Hotel) and Edition Hotel (Edition Hotel).
Complementing these developments are growing attractions along the river, with new parks and public spaces offering stunning views and perfect places to relax and rejuvenate. Detroit is booming with the opening of a host of new restaurants and retail stores, making it an unparalleled location for hosting memorable and impactful events.
ANDREW: What off-site experiences can organizers find in the Detroit metro area?
Brian: One of the most striking things about Detroit is that your experience of the city changes with the seasons, giving you a unique experience no matter when you visit. Of course, our major year-round attractions—like restaurants, breweries, museums, and a thriving arts scene—always impress.
But the real highlight of Detroit is its seasonal changes. In the summer, Campus Martius transforms into a lively urban beach, perfect for soaking up the sun, while the Detroit Riverfront features parks, recreational areas, and stunning waterfront views, providing even more opportunities for exploration. Many opportunities.
In winter, the same stretch of beach transforms into a magical ice skating rink, surrounded by festive shops and restaurants, and is reimagined as Santa’s workshop and holiday center. Detroit doesn’t just welcome you, it changes with you, making every visit memorable, no matter the time of year.
A highlight of the year; Michigan Central Station reopens as a vibrant center of innovation, mobility and community engagement, breathing new life into Detroit’s iconic landmark. The refreshed space now features cutting-edge technology, creative workspaces and common areas designed to connect and inspire residents and visitors.
Andrew: What trade shows were held in Detroit last year that you wanted to highlight?
Brian: The 2024 trade show at the Huntington Expo Center demonstrates how this premier venue and the vibrant city of Detroit combine to create a superior event experience. From iconic consumer events like the Detroit Auto Show, Detroit Boat Show and AutoRama to high-tech gatherings like SAE WCX/SME Rapid + TCT, Siemens Realize Live, Battery Show and American Gear Manufacturers Association Sports + Power Technology Expo/ASM, every Each event highlights Huntington Place and the best that Detroit has to offer.
Huntington Place and the City of Detroit work together to ensure every guest has a seamless and memorable experience. From streamlined logistics to warm hospitality, this partnership ensures attendees can fully immerse themselves in their event and revitalized downtown Detroit.
This dynamic mix of consumer and technology trade shows demonstrates how the Huntington Exhibition Center excels at hosting a variety of events while providing guests with a new perspective on the ever-evolving city of Detroit.
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Andrew: How has Detroit changed over the past few years?
Brian: The face of Detroit has changed dramatically in recent years, but the unshakable spirit and loyalty of its people remain the essence of the city, lighting the way to a promising future.
In just five years, Detroit has celebrated extraordinary milestones. Two James Beard nominations shine a spotlight on the city’s vibrant culinary scene. The resurgence of the Detroit Lions has breathed new life into our sports culture, and the economic impact of hosting the NFL Draft has set a new benchmark for success. Major developments such as the restoration of iconic landmarks and major community investments continue to highlight Detroit’s revitalization.
Detroit’s announcement to be included in the Michelin Green Guide joins 17 other cities in the United States, once again proving the city’s cultural and historical significance. Yet, despite all these changes, Detroit’s core remains steadfast—tough, loyal, and deeply connected to its roots. This enduring spirit is what makes Detroit’s future so inspiring.
Andrew: Is there anything else you’d like to add about Detroit?
Brian: Detroit is a city that often inspires strong opinions, but many misconceptions fail to capture its true essence. While there are challenges like any major city, Detroit is a resilient and innovative community undergoing remarkable transformation. In fact, Detroit is on the New York Times list of places to visit in 2025. Detroit is a city of opportunity. People are working hard to create a bright future while respecting the city’s rich history.
Every city has a unique story, and Detroit’s story is one of creativity and progress. By transcending stereotypes, it becomes clear that Detroit is an inspiring place, full of people and possibilities worth celebrating.
Learn more about Huntington Place here and learn more about Detroit here.
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