Motorola and F1 extend global partnership

Formula 1 has confirmed Lenovo as its global partner, with the tech giant set to become the title sponsor of two Grand Prix races starting with the 2025 season. Lenovo will continue to provide the racing championship with cutting-edge technology products, services and solutions to help enable on-track and remote Grand Prix racing. Under the agreement, Lenovo Group subsidiary Motorola will join F1 as a global smartphone partner. In addition, Lenovo will sponsor two races per season as title sponsor, and Lenovo and Motorola will have additional trackside branding at the events.

As an official partner, Lenovo technology has been an integral part of F1 operations since 2022. Lenovo has been helping F1 deliver a best-in-class broadcast product with its servers, edge devices and on-site high-performance computing (HPC) solutions. Lenovo’s asset recovery service further supports F1’s goal of achieving net zero emissions by 2030 and reducing emissions as part of a wider sustainability strategy. It helps ensure obsolete computer hardware is recycled in an environmentally and socially responsible manner.

As F1 has seen a recent surge in popularity, companies from many industries are vying to become sponsors and partners of the series. Santander was recently announced as a new official partner to capitalize on F1’s growing popularity in the United States. Santander’s current sponsorship of Ferrari expires at the end of this year and it will join the growing list of F1 partners.

Also read: F1: Santander becomes official Formula 1 partner after Ferrari exits

Strengthening partnerships

Lenovo’s Center of Excellence works closely with the F1 technical team to continuously explore innovative solutions to various challenges. One example is the use of edge computing AI and field solutions to improve the operational efficiency of F1 live broadcasts. In order to shape the future of the sport, F1 and Lenovo will continue to build on their fruitful partnership over the years.

Commenting on the development, Stefano Domenicali, CEO and President of Formula 1, said: “I am delighted that Lenovo has become a Global Partner of Formula 1. Since joining the sport, Lenovo’s creativity and passion for technology and innovation have supported Formula 1’s ambition to create more once-in-a-lifetime moments for fans. Today marks a new chapter in our partnership, which will only go from strength to strength. I look forward to continuing to work with Lenovo and leveraging our shared commitment to precision, innovation and sustainability to ensure Formula 1 remains the world’s most technologically advanced sport for years to come.”

Also read: F1: FIA responds to front wing flexible wing issue, requires all teams to comply with regulations

Yang Yuanqing, Chairman and CEO of Lenovo Group, said: “We are delighted to take our partnership to the next level as a global partner of Formula 1. Lenovo’s vision is to use the power of AI to create a more intelligent, inclusive and sustainable world for everyone. Through groundbreaking collaborations with teams like Formula 1, we are pushing the boundaries of innovation and performance. Together, we are not only shaping the future of technology and motorsport, but also ensuring that cutting-edge technological advances benefit everyone and create unforgettable experiences wherever they are in the world.”