NEW YORK CITY – At this year’s NRF 2025: The Big Show in Retail, taking place at the Javits Center in New York City from January 12-14, artificial intelligence is on everyone’s radar. More than any other technology, AI is shaping the retail customer experience every day, whether through retail websites, customer service calls, or the physical stores themselves.
Retail’s Big Show, the annual retail technology-focused event organized by the National Retail Federation, the retail industry’s largest trade association, earns a rock star for trade show executives in 2023 thanks to its impressive growth and enhanced experiences Awards – 2025 is another great year. said Susan Newman, senior vice president of event strategy at NRF.
“For more than a century, Retail’s Big Show has remained the retail industry’s flagship event,” she said. “NRF 2025 is no exception, one of the largest shows to date, with 40,000 attendees representing more than 6,200 brands from 105 countries and 1,000 exhibitors across 325,000 square feet of exhibition space.
“With 450 speakers over three days, this year’s event focused on retail’s most pressing topics, including how artificial intelligence is driving innovation and how retailers can create more meaningful customer experiences.”
John Furner, president and CEO of Walmart U.S., and Azita Martin, vice president and general manager of retail and consumer products at NVIDIA, delivered the opening keynote address, discussing the latest advances in artificial intelligence, such as AI-driven digital assistants and supply chain technology. Among other notables, Pacsun CEO Brie Olson talked about how social media has changed the way her company reaches younger audiences by live-streaming products and enabling customers to become TikTok ambassadors.
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Online generated AI will continue to improve personalized shopping experiences. Other emerging technology developments, from customer service robots that greet shoppers as they enter stores to point-of-sale systems that enable direct transactions with major banks, will transform the in-person experience.
A welcome returning feature is the Foodservice Innovation Zone, an interactive exploration of the technologies that are transforming the industry. Since 2017, the NRF Innovation Lab has showcased the latest retail technologies through immersive and interactive experiences, and this year attendees will also be able to take walking tours of New York City’s cutting-edge retail stores.
“We look forward to building on this momentum by welcoming familiar faces and new players at Retail Asia Pacific and Retail Europe later this year,” Newman said.
Contact Susan Newman at newmans@nrf.com
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