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Official Announcement: 2025CBE Hangzhou International Beauty Expo is scheduled for August 20-21

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The 2024CBE Hangzhou International Beauty Exhibition successfully concluded at Hangzhou International Expo Center. As the golden autumn beauty festival that attracted the attention of the entire beauty industry in the second half of the year, the 2024 CBE Hangzhou Exhibition lived up to expectations, attracting tens of thousands of buyers from elite beauty companies from all over the country. the event was prestigious and was praised by the entire industry.

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In response to strong calls from the industry and market, the 2025CBE Hangzhou International Beauty Expo (referred to as “2025CBE Hangzhou Expo”) is officially scheduled to take placeAugust 20-21, 2025,existHangzhou International Exhibition Centersocket!

The CBE Hangzhou 2025 exhibition, on the theme “GO!” New Beauty”, will introduce and focus more on serving new beauty resources such as domestic trendy products, high-quality imported products, flexible supply chains, celebrity agencies and trend chains that support adapt to the needs of the new consumer market, by launching new brands, new raw materials, new players and new content. The exhibition area of ​​CBE Hangzhou Exhibition in 2025 is expected to reach40000square meters, fully covering 1A, 1B, 1C, 1D, will attract700Many from all over the world20Cosmetic companies in many countries and regions, as well as1000Several new beauty brands participated in the exhibition.

Click on the image ↓ to register for the exhibition and take advantage of business opportunities

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CBE Hangzhou Exhibition is organized by British listed company Informa Markets and Informa Hangzhou Co., Ltd. It is also the “sister city” of the CBE China Beauty Expo which has been ranked among the top 100 global trade exhibitions for five consecutive years. The “double exposure” strategy has been successfully implemented in Hangzhou’s innovative exhibitions.

CBE Hangzhou 2025 Exhibition will focus on new beauty brands and new raw materials, further promote industrial innovation and upgrading, enrich consumer choices, enhance the global influence of Chinese brands, and upgrade to become“A new exhibition of essential beauty resources for fall 2025 purchases”!

Powerful new brands will gather in shock,

Witness the rise of China’s new beauty forces

👉The new essential beauty resources show for fall 2025 purchases

According to data from the National Bureau of Statistics, the national cosmetics retail market will reach 414.2 billion yuan in 2023, an increase of 155% from 162.5 billion yuan in 2013, with an annual growth rate composed of 9.8%. China is further consolidating its position as the second largest cosmetics consumption market in the world.

In 2023, sales of domestic beauty products will increase by 21.2% year-on-year, and the market share will reach 50.4%, surpassing foreign cosmetic brands for the first time. Local beauty brands in China are experiencing strong growth, especially new Chinese brands. Beauty brands founded and appeared after 2011 have begun to become a new market protagonist and an important part of China’s beauty industry.

In September this year, Hurun Research Institute and Informa Expo released the beauty industry list for the first time: “2024 CBE·Hurun China’s Top 50 Beauty Brands” and “2024 CBE·Hurun China Beauty”, ” Young Entrepreneurs” and more than 1,000 new beauty brands, including Ximuyuan, Youshiyan, Fuljia, Huaxikou, Liusimu, Rock Zoo, Zuoyanyouse, AKF and other brands on the list. The brand made a stunning appearance at CBE Hangzhou, and the new Chinese beauty powerhouse showed its “powerful” power at CBE Hangzhou!

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In 2025, CBE Hangzhou will continue to highlight new beauty brands that have a positive impact on improving market vitality, promoting industrial innovation and upgrading, enriching consumer choices and strengthening the global influence of Chinese brands.1A National Trendy Products and Preferred Imports Pavilion, 1B National Trendy Products PavilionGather more than 1,000 new powerful beauty brands to further release the excellent brand characteristics and strong vitality in the new era of development, and help China’s new beauty powerhouse comprehensively rise!

New raw material companies will make their innovative debut,

Promoting the escalation of beauty “chip” competition in China

👉The new essential beauty resources show for fall 2025 purchases

Only when the roots are deep can the leaves be luxuriant, and only when the roots are strong can the branches flourish. Raw materials, as cosmetics “chips”, are at the heart of industrial development.

According to the official website of the National Medical Products Administration, as of September 30, the number of new raw material registrations this year was 70, which exceeded that of 2023 and is expected to exceed the 100 mark by the end of the year. . In 2021, only 6 new cosmetic raw materials have been registered. It can be seen that China’s new cosmetic raw materials have developed rapidly in the past two years.

At this year’s CBE Hangzhou Exhibition, innovative raw material enterprises competed to appear, and innovative raw materials for cosmetics shined. The “New Raw Materials Exhibition Zone” installed in Pavilion 1C “OEM Innovative Raw Materials Flexibility” brings together 45 well-known raw materials enterprises at home and abroad and simultaneously organizes 6 “New Materials” series forums raw materials” to create a display, trade and exchange platform for innovative raw materials companies. Innovative precision platform and vividly demonstrates the trend of raw material innovation and the direction of China’s beauty chip upgrade revolution!

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CBE Hangzhou 2025 Exhibition will further expand the new range of raw materials according to the development trend of the raw materials market and add more emerging forces. It is expected that more than 50 cosmetic raw material enterprises will be concentrated in the exhibition, and more. -In-depth discussions on industrial development trends, innovative technologies and raw materials market dynamics will take place.

In addition, with the support and guidance of Zhejiang Provincial Food and Drug Administration, CBE Hangzhou 2025 Exhibition will be upgraded to create a “Green Beauty Ingredient Innovation” theme area, showcase enterprises of high-quality, distinctive and innovative raw materials, and vigorously develop plant raw materials with Chinese characteristics. Demonstrate the innovation results of new raw materials, promote the commercial implementation of raw materials, and assist the upgrade and innovation of beauty “chips”, making them shine in the golden shopping season of autumn.

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New resources and new players will be present

Accurately exploit new business opportunities in golden autumn purchasing

👉The new essential beauty resources show for fall 2025 purchases

Helping both parties involved in the exhibition achieve new business growth is the original intention of the CBE Hangzhou exhibition held during the golden autumn shopping season.

This year’s CBE Hangzhou Exhibition successfully introduced a large number of new channel resources, such as professional visitors from eight major mainstream channels, including new retailers, celebrities, cosmetics stores, department stores /shopping centers, new agents, cross-border and e-commerce. , leaders of private domain groups, etc. At the same time, the new generation of brand owners with a scale of more than 100 million, KA channels with a demand for product launches, and celebrities with a demand for free products all came to the exhibition to find new growth drivers for beauty supply chain companies.

What is even more remarkable is that more than 100 mainstream media reports, led by the three major central media, China Central Radio and Television, People’s Daily Online and Xinhuanet, were included in the list of Weibo hot search, and over 3,000 KOLs spread the word. .. …2024CBE Hangzhou Exhibition partners with new beauty brands and flexible sourcing companies to tap hundreds of millions of communication traffic and expand the social influence of Chinese new beauty brands.

CBE Hangzhou 2025 Exhibition will lay a solid foundation, follow the evolution of market trends, expand and rigorously select “incremental new channels” and “new player” resources, so as to be able to accurately match and negotiate with new brands and new exhibitors of raw materials and from existing stocks. Strive to achieve new growth and accurately release new business opportunities and new energy during the golden autumn shopping season of the beauty industry.

From August 20 to 21, 2025, CBE Hangzhou 2025, a new must-see beauty resources exhibition for buyers in the fall of 2025, will strongly focus on the two cores of new beauty brands and new raw materials, connecting ” incremental new products” “The chains, resources and strength of “new players” will play the golden autumn supply movement in the second half of 2025!

Click on the image ↓ to register for the exhibition and take advantage of business opportunities

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August 20-21, 2025

Hangzhou International Exhibition Center

2025CBE Exhibition in Hangzhou

A new exhibition of essential beauty resources for fall 2025 purchases

Will bring more surprises and opportunities to the industry

Stay tuned!

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References:

China Beauty Expo-Shanghai Beauty Expo CBE

Beauty Fair in China

Accommodation area: Shanghai

Exhibition date: May 12, 2025 – May 14, 2025

Opening and closing hours: 9:00 a.m. – 6:00 p.m.

Accommodation address: No. 2345, Longyang Road, Pudong New District, Shanghai

Exhibition area: 260,000

Number of viewers: 450,000

Holding period: once a year

Organizer: Informa Group

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