Ola Electric might get some positive social media content after massive backlash with S1 Pro Sona Edition giveaway contest
Ola Electric, one of India’s leading electric scooter manufacturers, has created a new craze around its S1 series with the launch of the S1 Pro Sona Edition. This is a very limited edition model with real 24K gold elements. It is part of the #SavingsWalaScooter campaign, which aims to expand sales and service stores to 4,000 stores by December 25, 2024.
The company is yet to announce the price of the Ola S1 Pro Sona Edition as it is part of the giveaway. Yes, a limited number of electric scooters with real 24K gold accents are available as part of a giveaway won through the #OlaSonaContest. The Sona Edition comes with unique colors, finishes, and even custom skins on Move OS.
Ola S1 Pro Sona Edition
As electric scooters become more popular, new products are emerging. Bajaj recently launched the new Chetak 35 series, Hero launched the new Vida V2 series and Honda recently showcased the upcoming Activa e and QC1. Ola Electric, on the other hand, is not launching a new electric scooter right away.
However, the company has been hyping up its flagship scooter, the S1 Pro, as we approach the holidays. There has been a lot of controversy surrounding Ola Electric for some time now. Rivals such as TVS and Bajaj have caught up in sales and the two brands are just a few steps away from overtaking Ola’s long-standing top spot.
Ola seems to be taking damage control measures to address some of the backlash from the #OlaSonaContest on social media. As part of the competition, participants need to post an Instagram video using the S1 Pro or click a picture outside an Ola store and tag Ola Electric using #OlaSonaContest.
We are sure many participants will post positive content about the Ola Electric on Instagram for a chance to win an Ola S1 Pro with 24K real gold accents. The company is also about to expand its sales and service network to include up to 4,000 touch points by December 25, 2024.
What’s so special about the Sona version?
Compared to the standard S1 Pro, the Sona Edition features quite a few design changes to set it apart. There will be exclusivity and Ola has not revealed how many Sona versions will be given away for free. It comes in a Pearl White tone with real 24K gold plating on the side stands, rear footrests, armrests, brake levers and ORVM bars.
Subtle gold accents are applied to the top of the handlebar cowl, ORVMs, front fenders and lower portions of the side body panels. Even the bottoms of the swingarm and front telescopic forks feature gold accents. The front and rear alloy wheels come in a contrasting gold finish. The floorboards have gold studs, and the seat covers are made of Nappa leather with gold stitching. The Move OS interface features a custom Sona mode and a gold theme.
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