One of the largest toy fairs in the world: Tokyo Toy Fair 2024 (time + location + ticket purchase + entry ticket purchase)

The Tokyo Toy Show (TOKYO TOY SHOW) in Japan is one of the largest and richest toy fairs in the world. Founded in 1962. Sponsored by the Japan Toy Association, the organizers encourage foreign companies to participate in the exhibition. It is the first professional toy exhibition in Asia, coinciding with the entry of the toy industry into modern large-scale production.

Exhibition period: August 29 to September 1, 2024

Exhibition Address: Tokyo Ariake International Convention and Exhibition Center

Buying tickets: booking tickets and ticket prices online

One of the largest toy fairs in the world: Tokyo Toy Fair 2024 (time + location + ticket purchase + entry ticket purchase)

Tokyo Toy Show in Japan (TOKYO TOY SHOW) attracted 968 exhibitors and more than 93,971 toy enthusiasts from all over the world to explore the world of toys with unlimited creativity and endless joy. Provides exhibitors with an excellent platform for their latest products, creative toys and entertainment resources. Visitors will enter a fantastic toy kingdom, swim in a sea of ​​all kinds of exquisite toys, and discover endless entertainment and surprises.

TOKYO TOY SHOW brings unlimited opportunities and fun to the Japanese toy industry. Let’s look forward to this colorful and joyful toy carnival! It is based in Asia and serves the world, opening a pragmatic and effective channel for the integration and promotion of the toy industry at home and abroad.

To prepare your booth at the TOKYO TOY SHOW and attract more visitors, here are some strategies you can adopt:

Know your target audience: Research your potential customers and exhibitors to understand their needs and interests.

Booth Design: Design an attractive booth, using bright colors and clear signage to attract attention. Make sure the booth layout is reasonable to facilitate the flow of visitors.

Product Display: Make sure your product display is clearly visible and easy to understand. Use eye-catching presentation methods such as interactive displays or live demonstrations.

Promotional materials: Prepare brochures, business cards, and other marketing materials to ensure they are attractive and contain accurate information.

Interactive experiences: Offer interactive experiences such as product trials, games or contests to engage visitors and increase engagement.

Professional team: Make sure your booth staff knows the products and can provide professional consultation and friendly service.

Leverage technology: Use modern technological means such as AR/VR technology or interactive displays to deliver unique experiences.

Social Media: Promote your booth and products on social media to attract an online audience to your site.

Network and Collaborate: Take advantage of networking opportunities with other exhibitors or industry experts during the show.

Collect Information: Have a way to collect information about visitors, such as a registration form or electronic device, for tracking purposes.

Special Offers: Offer special discounts or limited time offers to encourage visitors to place orders during the exhibition.

Understand your competitors: Study your competitors’ booths and marketing strategies to find points of differentiation.

Follow-up: After the exhibition, follow up with potential customers in a timely manner to consolidate relationships established at the exhibition.

Follow the rules: Make sure your booth and event follow all show rules and guidelines.

With these strategies, you can make your booth more attractive, increase visitor interaction, and increase brand awareness. Remember to prepare and plan thoroughly before the show to make sure everything goes smoothly.

From August 29 to September 1, 2024, the Tokyo Toy Fair in Japan is waiting for you! Companies and individuals who wish to visit the exhibition should plan their time wisely and purchase tickets in advance~

References:

Tokyo Toy Fair, Japan

TOKYO TOY FAIR

Accommodation area: Japan

Exhibition date: August 29, 2024 – September 1, 2024

Opening and closing hours: 09:00-18:00

Accommodation address: 3-21-1 Ariake, Koto-ku, Tokyo 135-0063, Japan

Exhibition area: 50,000

Number of viewers: 93971

Detention period: once a year

Organizer: Japan Toy Association