LAS VEGAS – Event professionals around the world are preparing to Mandalay Bay Convention Center for IMEX USAwhich will be held from October 8 to 10.
Trade Show Executive In conversation with CEO Carina Bauer IMAX Groupoutlined the show’s expected growth and exciting new features and partnerships, including enhanced offerings for first-time attendees.
Super strong growth
Bauer said IMEX America plans to bring in more new exhibitors than ever this year and increase net square footage. When she spoke to TSE, all key metrics for buyers were flat year-over-year.
“As every trade show organizer knows, it’s not how many buyers register, it’s how many show up,” Ball said. “I feel confident in the numbers we are projecting and excited to get the show off the ground.”
Additionally, IMEX America is seeing growing demand in North America, South America, the Middle East, the Caribbean and China.
“What’s important here is what this demand represents – a strong market with a robust pipeline of new business,” Ball explained. “In some cases, such as China, we are still seeing the effects of the pandemic playing out. While it feels far away to many of us now, China was the last country to open up and attendance at international events was low last year. The post-pandemic rebound has been strong despite inflationary pressures and geopolitical instability. Key trends – such as the need to meet face-to-face, the desire to build face-to-face trust driven by increased use of technology, and of course the trend towards remote working – have all combined to drive strong growth in the sector.”
To attract new buyers, IMEX America has partnered with Invision and Las Vegas Convention and Visitors Authority A special course for senior corporate marketing officers has been launched Allegiant Stadium.
related. IMEX America to host zero-waste event in 2023, with plans to further improve sustainability in 2024
Focus on influence
Every year, IMEX chooses a topic as the overall theme of its event. This year’s topic is “Impact”.
The theme is designed to underpin IMEX America’s pre-show communications and on-site content and inspire exhibitor activity.
“The business events industry has the potential to positively impact the world, and we encourage attendees to think differently about the impact they and their events have on the planet and people,” said Ball. “Impact also aligns with our company’s mission: to bring the global events community together to do business, learn, and drive positive change.”
Win-win cooperation
With IMEX and International Conference Professionals, International Unique Speakers Bureau (USBI) will host a new USBI Global World Series Speaker Showcase, featuring more than 15 renowned speakers at IMEX America’s Smart Monday event, a day of learning and networking the Monday before the main trade show. Attendees will be able to see speaker overviews during the event and search for keynote speakers for their events.
Additionally, renowned speaker Holly Ransom is partnering with IMEX America to host a new “Emerging Leadership Day,” which will bring together CEOs from a wide range of companies and associations to discuss leadership strategies.
“I saw with my own eyes that this would be a great show – when Holly PCMA convenes leaders “Earlier this year,” Ball shared.
this Google The Experience Institute will also bring its CoLaboratory back to IMEX America this year, which will include a series of content sessions, workshops and open mics.
In 2024, CoLaboratory will launch a belonging manual created by an innovative design startup Story Craft Lab Research companies provide contributions Value Chart and provide guidance to help organizers incorporate its design tools into their events.
Personalized Experience
IMEX America is partnering with Storycraft Lab to further enhance its first webinar and tour.
Professionals will be able to Experience Profile Test To discover how they best learn and engage, Storycraft Lab will use their profiles to help them connect with other visitors and guide them through the show.
“We launched our first-ever exhibitor webinars and show tours last year and have had a great response. For example, some pre-show webinar attendees even created their own LinkedIn groups and arranged to meet up at the show,” said Bauer. “We hope this will make it easier for people to find their own micro-communities at the show…We want the next generation to know that they have a place at our show; that we’ve listened to their needs and designed an experience just for them.”
Bauer stressed that IMEX America is committed to preparing young event professionals for success.
“Cushman and Wakefield Report “With 693 million baby boomers set to retire and 1.3 billion Gen Zers set to enter the workforce over the next decade, this will have a major impact on society. So, in addition to the need to attract and retain young talent, we also need to be alert to some major changes that are coming to the workplace,” Ball explained.
Are you planning to attend IMEX America but don’t know where to start? Bauer says:
“Our three-day show may sound big, but it’s made up of hundreds of tiny moments and experiences – from Smart Mondays corporate spotlights to first-time tours – all designed to help attendees have a truly personalised experience. We help attendees find the people and companies they need to meet and ensure they can navigate the show in a way that works for them. To do this, we’ve invested heavily in technology to improve the customer journey and our Show Applications To help with the customer experience both before and during the show.
“For those who say, ‘I’ve already been to IMEX America before,’ rest assured that our team is constantly innovating, responding to market needs, and transforming the way we deliver business, networking, and education to ensure that every show remains relevant to the times in which we live and work. Business events can no longer exist in a bubble – they must meet the needs of all humanity for them to be valuable. We are very proud of our efforts to meet people’s needs in this way.”
For more information about IMEX America, please click here.
Image source: IMEX
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