Put artificial intelligence into practice to improve your exhibitions and events

Expo! Expo! The IAEE 2024 Annual Meeting and Exhibition delves into the inner workings of exhibitions and events, with six unique learning tracks delivered by thought leader Rich Vallaster, CEM, DES, director of marketing and industry relations for Personify A2Z Events. He will introduce at the meeting, From Scenario to Strategy: Leveraging Artificial Intelligence to Create Event Success.

Artificial intelligence is developing rapidly and has a significant impact on businesses and society. Despite this potential, the exhibitions and events industry has been slow to embrace AI due to various challenges, such as the sheer number of available AI tools, limited personnel, and the demanding nature of the industry. It’s time to move from theory to action.

Rich will demonstrate best-in-class tools (many low-cost or free) tailored specifically for industry professionals to enhance their capabilities in all aspects of organizing, data analysis, contracting, meeting planning, marketing, and more. Attendees will work with sample activity data and documentation to facilitate immediate, hands-on learning. The final exercise will be a team-based competition, a collaborative challenge that tests various tools.

Rich will explore:

• Practical knowledge and hands-on experience using publicly available AI tools, including event-specific toolsets, enabling them to seamlessly integrate AI into event planning, operations, marketing, and analytics.
• Actionable insights and skills to build better queries, optimize tips, and get better results, increasing the value of AI tools.
• Put theory into practice through measured practice and collaboration with peers, brainstorming practical applications of artificial intelligence in key areas of event planning and execution.

In the video below, Rich shares how he translated the conceptual possibilities of AI into actionable resources that attendees can use during hands-on sessions at the Expo today to improve their exhibits and events! Expo! 2024.

Expo! Expo! is the place to learn about the latest industry trends and technologies, and network with professional peers. Find more information here Includes how to take advantage of special promotions for IAEE members.