Redwood Logistics transforms Betco’s delivery strategy by

Redwood Logistics, a rapidly growing 4PL provider in North America, revolutionized the logistics strategy for Betco, a leading manufacturer of commercial cleaning solutions. By implementing innovative logistics solutions tailored specifically for Betco, Redwood significantly improved on-time delivery rates, thereby improving customer service and satisfaction.

Betco has been a leader in the commercial cleaning industry since 1950, offering more than 350 standard cleaners and more than 500 custom formulations for a variety of industries. Despite its success, Betco faced challenges in ensuring timely delivery of products to key contract customers due to high logistics costs and erratic delivery times resulting from reliance on traditional LTL shipping.

Kyle Knapp, Distribution Manager at Betco, praised the partnership, noting that Redwood’s customized logistics services significantly improved service levels, reduced costs and provided a competitive advantage.

Redwood’s Project Logistics team solved Betco’s delivery problems by developing a custom solution that included truckload pickup, regional warehouse inventory consolidation, and last-mile delivery. Real-time tracking of each shipment ensures reliability and builds customer confidence. This strategic partnership has resulted in 100% on-time delivery at a cost-effective price, improving Betco’s reputation and driving customer satisfaction, new contracts, and revenue growth.

Erin Breen, executive vice president of supply chain solutions at Redwood, emphasized that Redwood’s modern 4PL strategy combines hands-on execution with supply chain digitization, enabling Betco to thrive in a competitive market.