Rock Activities for the Public

wHen Henry Ford Health hopes to create groundbreaking ceremonies and community celebrations for its Detroit “Destination: Big Hospital Expansion Project” program Last September, it turned to rock events for help. Rock Events has planned and executed hundreds of gatherings for Detroit-based rock companies over 20 years, and is also overseeing the collection of rock-owned sites around the city of Detroit. Until recently, Rock Events only provided planning expertise to in-house clients. Its services are now available to the public.

“People who have attended our events in the past asked, ‘Who planned this?’” noted Andrea Gengler, CEO of Rock and Roll Event. “We were asked, ‘When are you attending the event (for others)?’ Now we are.”

For Henry Ford Health, rock activity almost helps Plan and execute in September Celebration is attended by hundreds of PEOsPLE, including government and business VIPs as well as news media. “Theirs An incredible attention to detail, not just Openness to feedback, but also fully embraces the creative process – our event has been a huge success. ” Henry said. Heather, Executive Vice President and Chief Brand and Experience Officer, Ford Health Geisler. “They troubleshoot as needed, understand our vision and improve it, think of things we don’t have, And make sure everyone enjoys this historic day on the journey we organize. ”

It’s a day job for the rock event staff, with about 35 staff, increasing as external services grow. Lyn Gleasure, senior manager of business development, said the company’s expertise is planning Company activities, including meetings, meetings and incentives. Its team also has extensive experience organizing nonprofit fundraising events. “If it’s not something you’ve been doing, it can be daunting,” Gleasure said. “We think we can be a resource for people who want to do a great event.”

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