Facelifted Rolls-Royce Cullinan enters Indian market at hefty price

Rolls-Royce Cullinan factory launched in India with prices starting from Rs. The standard version is priced at Rs 1,050 crore (ex-showroom) and the Black Badge variant is priced at Rs 1,225 crore (ex-showroom). Cullinan Series II brings updated styling, enhanced technology and improved interior features. The model was first launched globally in May this year and deliveries in India are expected to begin in the fourth quarter of 2024.

Appearance and design updates

The Cullinan Series II features significant design changes, including slimmer headlights and L-shaped LED daytime running lights that now extend into the bumper. The front grille also gets subtle changes, while the rear bumper gets a new look with a stainless steel skid plate. Additionally, the SUV also features new redesigned wheels that complement its updated aesthetics.

Interiors and Technology

Inside, Rolls-Royce has introduced a number of new elements to enhance luxury and personalization. A full-width glass panel spans the dash, revealing an updated display cabinet that houses an analog clock and a miniature illuminated Lady of Ecstasy mascot. The Cullinan now comes with Rolls-Royce’s latest Spirit infotainment system, which offers advanced graphics and the ability to personalize the instrument display and even allows owners to match the color of their interior to the vehicle’s exterior paint or upholstery.

Performance

The facelifted Cullinan retains the powerful 6.75-liter twin-turbocharged V12 engine. In the standard version, the engine produces 571 hp and 850 Nm of torque, while the more performance-oriented Black Badge version produces 600 hp and 900 Nm of torque. Both models come with an 8-speed automatic transmission that distributes power to all four wheels.

price comparison

The price of the new Cullinan Series II has increased significantly compared to the previous model. The standard Cullinan is now priced at Rs. 3.55 crore more than the outgoing version, which was priced at Rs 1,000. 695 Crores (ex-showroom). Likewise, the Black Badge version is priced at Rs. This is a price increase of Rs 405 crore over its predecessor, which was originally priced at Rs. 820 Crores (ex-showroom). Despite the price hike, the Cullinan remains India’s most expensive SUV and has no direct rivals in its price range.

market position

Cullinan continues to cater to high-end customers with its luxurious features, cutting-edge technology and iconic design. While the price increase is significant, Rolls-Royce’s unparalleled brand prestige and enhanced features introduced with the second generation ensure its appeal to discerning buyers in India and globally.

Cullinan Series II deliveries are expected to begin in India by the end of this year and the brand expects strong demand for both the standard and Black Badge variants.