Royal Enfield expands second-hand motorcycle business to 236 units

Royal Enfield has announced a major expansion of its used motorcycle platform REOWN. Launched in select cities in 2023, the service is now available in 236 cities in India, providing motorcycle enthusiasts with a reliable way to buy, sell or exchange Royal Enfield motorcycles.

Nationwide coverage and expanded services

REOWN is now sold through 475 dealers in 236 cities across 24 states and union territories, Royal Enfield is extending its commitment of trust and transparency to a wider customer base. The program simplifies the transition to motorcycle ownership, ensuring a seamless experience for sellers and buyers.

Customers can explore REOWN services by visiting a physical store or using the online platform. Sellers can enjoy free inspections scheduled online and evaluations by authorized dealers. Non-Royal Enfield motorcycles can also be exchanged through partnerships with platforms like Adroit Auto, SAMIL and Instabid, broadening the appeal of the scheme.

Certified quality and guarantee

REOWN certified motorcycles undergo over 200 technical and mechanical inspections at Royal Enfield authorized service centers. Every used bike is refurbished with original parts and comes with a 12-month warranty and two free services. This meticulous certification ensures that buyers receive a motorcycle that maintains Royal Enfield’s renowned quality standards.

Exclusive loyalty program

To further add value, Royal Enfield has launched the REOWN loyalty program to provide customers with redemption benefits for upgrading from a used Royal Enfield to a new model. Dubbed the “RE-to-RE” exchange, the initiative is designed to incentivize loyal customers to stay in the brand’s ecosystem while simplifying the upgrade process.

Transparent solutions for enthusiasts

Chief Commercial Officer Yadvinder Singh Guleria emphasized that the expansion of REOWN demonstrates Royal Enfield’s commitment to its riding community. “By expanding REOWN to 236 cities in a year, we ensure that owning a Royal Enfield – whether a first-time purchase or an upgrade – is as hassle-free as possible,” Guleria said.

Support India’s passion for motorcycles

This expansion is in line with Royal Enfield’s goal to create deeper connects with its customer base and provide enthusiasts with a reliable and trustworthy platform for all motorcycle ownership needs. Whether buying a certified pre-owned motorcycle or upgrading to the latest model, REOWN simplifies the Indian rider’s journey.