Sharad Agarwal joins Classic Legends as Chief Business Officer

Sharad Agarwal joins Classic Legends as Chief Business Officer (CBO), bringing with him extensive experience in business development and strategy. In this new role, he will be responsible for the development and expansion of the company’s brands, including Jawa and BSA Motorcycles. Agarwal will focus on strengthening Classic Legends’ position in the premium motorcycle segment and driving key business initiatives. His appointment is a strategic move to help the company succeed, improve operational efficiency and enhance customer engagement.

Sharing his thoughts, Anupam Thareja, co-founder of Classic Legends, said, “We have had an exciting year and we are just getting started. Sharad’s leadership and experience will be instrumental in achieving our goals going forward. We are challengers, constantly innovating and disrupting, which is why we believe he will be a great fit and asset to the company.

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Sharad Agarwal was previously Brand Director at Lamborghini India and has extensive experience in growing luxury brands and driving business success. In his new role as Chief Commercial Officer of Classic Legends, Agarwal will report to CEO Ashish Singh Joshi and oversee key areas such as sales, web development and customer service, bringing a more integrated approach to the company’s commercial operations. According to the bike maker, his results-focused leadership is expected to streamline processes, improve customer satisfaction and support the expansion of the brand’s dealer network.

Joshi noted that Agarwal’s expertise aligns with Classic Legends’ vision of pushing industry boundaries through innovation and disruption. His appointment comes at a critical time for the company as it seeks to accelerate growth and increase market participation.

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About Classic Legend

Classic Legends Pvt. Ltd. has built a diverse portfolio of iconic brands, including Jawa, Yezdi and BSA, focused on delivering premium motorcycle lifestyle experiences. The company said it aims to revitalize the retro classic motorcycle market by offering innovative products and services within its ecosystem. Jawa Motorcycles was the first brand relaunched by Classic Legends in 2018 and has now become a well-known brand with models like Jawa, 42 and Perak. In 2022, Yezdi motorcycles expand the product portfolio with the launch of three unique models: Adventure, Roadster and Scrambler. Together, Jawa and Yezdi offer a full range of premium motorcycles catering to city riders, off-road enthusiasts and long-distance touring enthusiasts, offering a versatile lineup to suit different riding preferences.