Shelby American shows us the 2024 Baja Raptor

Even before a new car After the launch, the company behind it asked, “What’s next?” It started thinking about the limitations of the upcoming model and how to overcome them in the next generation. Apparently, when Shelby American looked at the Ford F-150 Raptor and Raptor R and asked this question, the answer was “more.” Shelby American President Gary Patterson explains what exactly that means by giving us a closer look at the 2024 Baja Raptor R, one of two models in the company’s new Baja Raptor lineup.

The $61,995 EcoBoost package for V6-powered Raptors and the $64,995 Raptor R package for supercharged V8 models both add a comprehensive list of cosmetic and mechanical upgrades. Exterior modifications include a flat black steel bumper, a 30-inch front LED light bar, a Shelby by BDS suspension lift, a unique vented hood, and a chase rack that serves as a base for a power-adjustable 50-inch LED light bar mounted under the truck. Two full-size spares match 18-inch Shelby wheels and 37-inch mud-terrain tires. Inside, Shelby American restored the seats with different leathers and microfibers, red accents and special embroidery; installed billet racing pedals; and laid out embroidered floor mats. Of course, this also goes to show that the Baja Raptor isn’t your typical pickup truck with a serial number on the dash.

The biggest difference between the two options is – you guessed it – power. The EcoBoost package makes the V6 Raptor even more ferocious, boosting its output to 550 horsepower with a high-performance intercooler, intake manifold, and air intake with a high-flow filter. There are two levels of Raptor R upgrades: The first adds a Shelby-tuned Borla exhaust, but still produces 720 horsepower. The second stage features a 3.8-liter Whipple supercharger that helps supercharge the 5.2-liter V8 engine to more than 900 horsepower and adds $9,995 to the price.

What to do next? Watch the video below. First, Patterson walks us through some of the Baja Raptor R highlights at Barrett-Jackson’s 2024 Scottsdale Fall Auction. Then I asked him some questions about its development, performance and sales network.