Sparks appoints Caroline Sparkes as director

Pumpkin PR submitted by Isabella Turner

Sparks, a leading global brand experience agency, has appointed Caroline Sparkes as its international marketing director as it continues to grow globally.

In this newly created role, Caroline will be responsible for building Sparks’ global success that will help shape the next phase of international growth.

Caroline has 20 years of experience in leading growth, marketing and business development strategies in brand experience, digital and product innovation, and will report to Kristy Elisano and Jason Megson of CMO, CMO and SVP International.

Her careers include leadership positions at Ustwo, George P. Johnson, Critist Mass and Momentum, and most recently as a consultant and co-founder of the Suburban Collective. She focuses on driving high-impact marketing programs, repositioning growth agencies, and developing strategies for achieving substantial business results.

Jason Megson, Senior Vice President of International, Sparksaid: “As Sparks continues to expand its international presence, having a dedicated director of international marketing is a key step. Caroline brings strategic expertise, industry insights and creative thinking to increase our visibility across the market.

“Her leadership will help ensure our marketing efforts drive growth, build reputation and enhance Sparks’ leadership in the brand experience.”

Kristy Elisano, CMO Sparkssaid: “Welcome Caroline in this new creation role, which reflects Sparks’ commitment to expanding our international footprint and supporting customers across borders. With the support of the global marketing team, she will ensure that Sparks’ international marketing can be as bold, ambitious and globally meaningful as the experience we create.”

Caroline Sparkes says: “As global brands look for partners that can be delivered seamlessly across regions and boundaries, our marketing must reflect SparkS driving complexity, the ability to create culturally relevant experiences, and design the best-in-class experience.

This is a wonderful opportunity to work with such a talented team, shaping how we present internationally and ensure Sparks are the top choice for brands looking to create a bold, impactful experience globally. “

About Sparks

Sparks is a leading global brand experience agency specializing in award-winning experiences that connect brands to their most important audiences. Known for creativity, innovation and perfect execution, we provide experiential marketing solutions to deepen relationships, inspire actions and build trust – all over the world. As the experiential marketing agency business scope within Freeman, Sparks brings a unique blend of strategic insight and execution excellence to every brand activation, company events and trade show. Learn morewww.wearesparks.com.