Sustainability has become a core responsibility in event and live marketing. Customers, partners and employees are increasingly demanding that events be planned in a responsible and sustainable way. This is a challenge that the events sector must address. The United Nations Sustainable Development Goals (SDGs) provide an internationally recognized framework for making event solutions more sustainable. The updated international standard ISO 20121:2024 now emphasizes the link between activities and the 17 Sustainable Development Goals.
VOK DAMS – the event and field marketing experts – respond to these developments by launching the “SDG Event Compass”. This practical tool helps event managers incorporate sustainability measures into their event and on-site marketing strategies while systematically aligning them with the United Nations Sustainable Development Goals. The aim of the SDG Event Guide is to provide clear, structured guidance to future-proof and significantly more sustainable events.
A global framework for sustainable activities
The United Nations Sustainable Development Goals provide an internationally recognized framework for businesses to align campaign solutions with the most pressing global challenges, from climate action to social justice. The SDG Event Guidelines meet this need by providing clear guidance to align events and on-site marketing activities with these global goals.
SDG Event Compass’ agile approach is one of its key features. Regardless of event type or size, companies can choose specific sustainability goals and corresponding event and on-site marketing solutions that best fit their corporate and communications strategies. In addition, the tool enables comprehensive documentation and measurement of sustainability efforts. This creates transparency and facilitates communication of sustainability reporting progress to investors, customers, partners and employees.
SDG event guide: a five-step guide
The SDG Event Guide is based on a structured five-step process:
- Learn about the Sustainable Development Goals: Introducing the 17 Sustainable Development Goals of the United Nations.
- Select relevant SDGs: A guide to choosing the sustainability goals that best align with your company’s goals and activities.
- Define campaign goals: Support the development of clear, measurable targets directly linked to the SDGs and provide examples of successful implementation.
- Set actions and KPIs: The SDG Event Guide includes a series of pre-designed actions and KPIs that help companies measure the success of their sustainability initiatives.
- Reporting and communication: Assist companies to transparently document their sustainability performance and communicate their commitments to stakeholders.
Additional support for the latest VOK DAMS white paper
The latest VOK DAMS white paper, Agile and Sustainable: Planning Activities with the SDG Activity Compass, provides practical insights into how businesses can use the SDGs and the 2030 Agenda as a strategic framework to meet regulatory requirements and plan sustainable activities. It highlights key legal and regulatory standards and provides practical implementation guidance and checklists.
The white paper is available free of charge on the VOK DAMS website: vokdams.de
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