Picks for 2024: Case Studies
Listen to audio Learning from the trials and tribulations of others can be extremely valuable, providing insight into the problems encountered and solutions found so that others can plan their events better prepared than before. Every year, a variety of events take place across the United States, each with their own lessons learned (and maybe even an idea you can introduce at your own event), some of which are shared below. Event Case Study: The Walmart Experience at CES 2024 Walmart participated in the CES technology conference in Las Vegas for the first time. Walmart executives worked with longtime partner Leo Events to make the debut memorable. What emerged was a two-story, 50' x 140' museum-style walk-through activation that contained the company's history, displays of new technologies the company was using, and a 4D experience that took visitors through a product's journey from inception to maturity. Customer's refrigerator. Event Case Study: MPI Southern California WeCon 2024 MPI's Southern California WeCon…
Case study: The art of creating holiday magic
Listen to audio Tips for planning a multi-day vacation During my recent trip to Amelia Island, Florida, when I had dinner for the first time with Mariela Murphy, CMP, Director of Special Events for the Amelia Island Convention and Visitors Bureau, I was immediately drawn to her take on the Dickens Center holiday event. Captivated by excitement and vision. . For those unfamiliar, the Dickens Center is an annual event that will celebrate its 10th anniversary in 2024. The festival will be held December 12-15 in historic downtown Fernandina Beach, Florida. This is Murphy’s fourth year leading planning for the event. Her extensive experience provides planners with valuable lessons when organizing their own multi-day events. I sat down with Murphy to discuss her insights, from the Dickens of Coordination Center to what other planners can learn from her experience. Emin Piansai What typically happens during Dickens Central? Marilla Murphy This is a four-day Christmas market and festival, held from Thursday…
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