MPI Academy rates attendees
The MPI Academy continues to grow, with active participation and satisfaction from the entire industry in its four main activities. According to data released by IMEX America 2024 earlier this month, attendees reported a 90% satisfaction rate with education at IMEX America EMEC92% satisfaction World Endurance Championship100% satisfied Thought Leadership Summit and 99% satisfaction event. MPI's Global Meetings Industry Day was once again a success, with 3,836 people registered and a total of 283,230 minutes of education gained, or approximately 2.5 hours per person. Overall, the campaign was a success, with an NPS score of 46, overall satisfaction of 96%, and relevant content of 95%. From January to September 2024, MPI Academy issued more than 1,000 certificates. More than 300 meeting professionals earned certificates in new AI-enhanced events, demonstrating the need for quality education around artificial intelligence and event technology. Newly added this year Event Welfare Champion Certificate from Google Neu project, Golf event planning With partners Frisco, event psychology…
Event attendees “don’t want to waste any more time”
Creators of Braindate, a platform that connects event attendees with shared interests to find out what attendees are currently looking for. Author: Barbara Palmer Attendees of C2 Montreal 2019 continue their Braindate sessions. (Provided by Montreal C2) People “can’t stand impersonal, one-size-fits-all activation,” said Christine Renaud, founder of the Braindate platform. The platform has been helping event attendees make meaningful connections for over a decade. Renaud is CEO and co-founder of Montreal company e180 and founder of Braindate, which uses software to connect people to share knowledge about specific topics with each other in conversations. Since C2 Montréal used the platform in 2013, braindates has brought thousands of individuals and groups together around the world for live, virtual and hybrid events. convene Reno asked what she had learned from the purely digital experimentation forced by the pandemic: “My main takeaway from the past four years is very simple: Christine Reno People don't want to waste any more time. They are…
Can you meet the needs of the next generation of attendees?
Author: Barbara Palmer The next generation of event participants is bringing about demographic changes and a dramatic shift in values compared to previous generations. Last month, the number of Gen Z workers in the U.S. workforce exceeded that of baby boomers for the first time. Ken Holsinger, senior vice president of strategy and research at Freeman, said that while the gap is small — there are 300,000 more Gen Z workers than baby boomers in the 127 million full-time workforce — the trend is growing Accelerate quickly. convene. By 2030, three-quarters of attendees will be classified as Millennials and Generation Z, he said. “The big story we’ve been focusing on is the conversation around the next generation,” he said, which is bringing not only demographic changes to the event landscape, but also dramatic changes in values compared to previous generations. To answer questions about how event organizers are adapting, the global events company this week released the Freeman 2024 Organizer…
A way to engage attendees and give back to the community
At Waste Expo 2024 in Las Vegas, organizers are building engagement brick by brick. Author: Michelle Russell Participants add Lego bricks to a Lego model of the Waste Expo 2024 logo at the Las Vegas Convention Center in May. “We are always looking for ways to provide attendees with interactive, Something that engages them and is fun,” said Sanchez, WasteExpo Group Marketing Manager at Informa Market. is an annual trade show focused on solid waste, recycling, organics, food waste recovery and sustainability in North America, his search culminated in a construction toy commonly associated with children: LEGO bricks. Christina Sanchez This idea? On the Lego wall in the lobby of the conference center, attendees can choose from 18,000 small Lego bricks purchased by experiential event agency 3D Media Group to help assemble the WasteExpo logo. Sanchez also manages marketing for Waste360 (Informa's provider of information, events, business and education for the solid waste, recycling, organics and sustainable communities) and WWETT…
Protected: Meeting Design for the Next Generation of Attendees: New
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Global IoT Technology Expo 2023: 6,000 attendees expected –
The 2023 Global IoT Technology Expo will be held at London Olympia from November 30 to December 1, 2023, and will be a significant event for the IoT sector. With 6,000 attendees expected, this year’s expo will be a huge gathering of professionals and thought leaders from a wide range of technology backgrounds.What makes this event unique is not only its size, but also the quality of attendees it attracts. The expected guest list is a who’s who of the IoT space, including many senior decision-makers, budget holders and industry influencers. This is where the real action happens; where key conversations take place, partnerships are formed and groundbreaking deals are struck.New SpokespersonAs the conference date approaches, it’s time to announce four new distinguished speakers joining the event lineup to share their valuable insights and experiences. These experts, representing a variety of sectors and industries, will contribute to the depth and breadth of the event, providing attendees with unique perspectives on…
Predictive AI for attracting and engaging attendees
At a recent Lippman Connects Attendee Acquisition Roundtable, a discussion about how to use predictive AI to strategically expand the base of potential enrollees drew a lot of attention from attendees. By Michelle Russell Lippman Connects partnered with EVOLIO Marketing to share research findings at the recent Attendee Acquisition Roundtable in Chicago, including research on the use of predictive AI for attendee acquisition. On July 18, Mariaelana Morales attended the Lippman Connects Attendee Acquisition Roundtable at the Chicago Marriott Marquis McCormick Place—an information-sharing session for a variety of professionals involved in marketing and acquiring event attendees—and left with a notebook filled with ideas she was going to take back to her marketing team. Maria Elena Morales Morales, PCMA’s director of integrated marketing, said she was struck by the diversity of organizations represented by the 22 roundtable participants, each facing their own challenges — but “also facing the same big issues." A few themes that resonated with the panel included how…
5 ways to inspire event attendees to take sustainable action
By Barbara Palmer Ben Goedegebuure, Chief Global Strategy Officer at Maritz, and Maria Düthorn, Event Manager at Siemens AG, spoke on the Convene podcast at Convening EMEA 2023. Last week, I read an article saying that 2024 will likely be the hottest year on record, and Las Vegas suffered a record-breaking heat wave earlier this summer, with temperatures never dropping below 94 degrees Fahrenheit for three consecutive nights. And a new study reports that if we don’t change course, our generation could witness the end of the Great Barrier Reef off the coast of Australia, the largest coral reef on Earth. The news left me deeply saddened and uncertain whether the large-scale, cooperative changes needed to prevent the worst impacts of climate change will actually happen. I’m not the only one who has this reaction, according to research by psychologist and economist Per Espen Stoknes, co-director of the Center for Sustainability and Energy at the Norwegian Business School in Oslo.…
Episode 078 – Creative short break ideas to energize attendees
In this episode, 3 amazing guests join the conversation to share how they fill the gap and inspire and engage attendees during this short break from virtual and online events! Guest 1 – Paul Miller and Dawn Daria from Flow Circus! Paul, a nationally touring comedy juggler, and Dawn, an award-winning educator and author, provide audiences with meaningful, interactive experiences grounded in positive psychology, mindfulness, and play. Flow Circus provides organizations with the fun tools and training they need to promote well-being, strengthen teams, and practice strategies to thrive in the chaos of learning, growth, and change. For more information, visit www.FlowCircus.com ———————- Guest 2 – Adam Pate from Speed Sketchers! Adam Pate is the fastest cartoonist in the world. He can draw one drawing in about a minute each and has completed about 200 virtual shows since March. Adam also draws complex ideas for people in meetings, helps explain and memorialize discussions, and teaches basic cartooning techniques for team…
Episode 129 – The Best Advice for Trade Show Attendees – with M.
Is there a way to get better results and ROI for trade show, conference and expo attendees than anyone else? Yes! Even if you are an exhibitor, there may be times when you leave your booth and walk into a convention—and you are an attendee! Listen to this special interview replay with Jim Cermak, host of the Trade Show University podcast, joining M. Kevin Davis on the Quick Lube Expert podcast! We discuss tips, tricks, and strategies so you can get the most out of every show you attend! Here are the show notes from the original episode… —————- Trade Show University podcast host James Cermak joins M. Kevin Davis to discuss how you should prepare for a trade show or conference like iFLEX, as well as tips to help you make the most of your limited time. Listen and subscribe to the Trade Show University podcast on your favorite podcast platform or visit www.tradeshowu.biz. Check out his free “Roadmap…
222 – Pro Tip 10 – Don’t prejudge attendees – All about
Trade Show Pro Tip #10 – Don’t Prejudge Attendees One of the main things I see exhibitors do that holds them back from reaching their potential but goes unnoticed is that they prejudge attendees who walk by their booth. What I’m saying is, observe the people who approach your booth and decide whether to engage with them based on their age, what they’re wearing, gender, and even what company they’re from. You have to understand that you don’t know this person, and you don’t know their role in the company unless you ask them. The key to getting people into your booth is engagement! Let me tell you a story. A few years ago I was at a trade show with a company that sold high-priced equipment to fire departments. Several people in my booth were regional sales representatives. An attendee wearing a Baltimore Fire Department T-shirt started to approach and glanced at our booth as he walked by. I…