Do you really stop paying attention to car ads?
With football season in full swing, automakers are looking to get your attention October 27, 2024 16:36 Streaming has transformed the media landscape, but sporting events are drawing millions to traditional broadcasters. Automakers are well aware of this and heavily promote their latest products during football season. Chevrolet and Toyota have been emphasizing the Camry and Equinox, while Honda has delivered an inspiring message. The airwaves were once filled with car ads, but the world has changed as many consumers now get their entertainment through streaming services. However, with football season in full swing and the World Series approaching, more eyes will be on Fox, NBC and CBS. With Toyota's halftime show and Chevrolet's postgame wrap-up, the automaker figures prominently in these broadcasts. However, we're more interested in the ads themselves and whether you paid attention to them. MORE: Volkswagen's Super Bowl ad was last night's big winner If you've watched it, you've probably seen Honda's Unstoppable Dreams, which features…
Car automation may do more harm than good
Studies have found that drivers using partially automated systems are more likely to be distracted while driving. October 26, 2024 — Research into how partial vehicle automation affects safety suggests that partial automation may not do much for the safety of the vehicle and its occupants. In a study conducted by the Insurance Institute for Highway Safety and MIT, researchers found that partial automation may do more harm than good. Vehicles may use cameras and other sensors to implement partially automated systems purportedly designed to keep the vehicle in its lane and traveling at a specific speed. The system can also slow down or speed up the vehicle depending on traffic and road conditions. But the owner's manual also warns drivers to pay close attention to their surroundings and be prepared to take control of their vehicle at any time. New research shows that not all drivers do this. According to IIHS researchers, one study used 29 volunteers and 2017…
Fiat is so hungry for attention, it’s pairing the 500e with
Fiat has launched a strange new campaign comparing the 500e to the Tesla Cybertruck. The company said the videos celebrated "the electricity between us," but they reeked of desperation. The Fiat 500e starts at $32,500 and has a modest range of 149 miles. Smart smart Even though the Fiat is good enough to pull out of the U.S., it still makes dozens of people happy. This is no joke, as the brand only sold 235 500e electric hatchbacks in the third quarter of this year. var adpushup = window.adpushup = window.adpushup || {que:()}; adpushup.que.push(function() { if (adpushup.config.platform !== "DESKTOP"){ adpushup.triggerAd("4d84e4c9 -9937-4f84-82c0-c94544ee6f2a"); } else{ adpushup.triggerAd(" 6a782b01-facb-45f3-a88f-ddf1b1f97657"); } }); Judging by that number, the 500e is beaten by several vehicles that are no longer in production. Jeep dealers sold 435 Cherokees and 450 Renegades in the third quarter, while 978 Chrysler 300 sedans found new homes. Even the Fiat 500X, which will be discontinued in 2023, generated 81 sales. Review: The Fiat…
Tesla semi fire in California draws NTSB attention
NTSB launches investigation into why semi truck caught fire after crash On August 19, a Tesla Semi truck crashed and caught fire in California. According to relevant department reports, this bicycle accident did not cause any casualties. The National Transportation Safety Board will investigate the incident. At 3:13 a.m., a Tesla semi-trailer crashed on Interstate 80 and caught fire for unknown reasons, leaving the vehicle unrecognizable. Now, the National Transportation Safety Board will investigate the accident to learn more about lithium-ion fires. As of this writing, the cause of the accident and fire is unknown. The accident occurred on a stretch of road near Nyack in the Sierra Madre Mountains. Conventional internal combustion engine-powered trucks typically rely on engine braking when going downhill. The Tesla Semi should benefit from going downhill because it can use regenerative braking to recover energy. MORE: South Korea to ban fully charged electric cars from parking lots after massive EQE fire We don't know what…
Guangxi Auto Show Pays Great Attention to Technologically Innovative Models
Guangxi Auto Show Pays Great Attention to Technologically Innovative Models The annual Guangxi Auto Show will be held inA large-scale event will be held at the Nanning International Convention and Exhibition Center in early December and will last five days. It is expected to attract hundreds of thousands of professionals.Guangxi Auto ShowOnce again, it has established its status as the largest auto show in the region and has become the auto show of choice for major automobile brands wishing to explore the regional market. After seven years of growth, the scale of the exhibition has also been continuously improved, since the firstFrom 54 exhibiting brands and an exhibition area of 30,000 m² to 87 exhibiting brands and an exhibition area of 70,000 m² this year, the ASEAN Auto Show has been recognized by the majority of car dealers and brands. Maserati, McLaren, Lamborghini, Bentley, Porsche, Rolls-Royce and other luxury brands made a notable appearance at the event, along with high-end…
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