5 Benefits of Conducting an Event Planner Website Audit
Almost every new client makes one important stop in their customer journey before they hire you as their New York event planner: your event planning website. Do they pass your social media marketingstop by your booth New York's Top Event Planning Conferencesor contact you through mutual friends, who will almost certainly visit your website before arranging a face-to-face meeting. Having your event planning website audited will lead to higher conversion rates and many other benefits. What does it mean to audit your event planning website? A website audit analyzes your website's performance in one or more key areas. A website audit can uncover weaknesses that reduce website traffic, impact user experience, and ultimately cost you revenue. Most website audits focus on specific performance areas. competitive: Compare your event planning website to your competitors to discover your strengths and weaknesses and identify gaps in the market. Google ranking: Analyze the factors that affect your website's ranking on Google, including inbound links,…
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