Is your meeting ready for the silver tsunami of babies?
While a hot topic these days is how to attract and retain Millennials and Gen Z, Baby Boomers are still a major player in the workforce and in meetings. Baby boomers may only make up about 19% of today's workforce, but the so-called "Silver Tsunami" born between 1956 and 1964 remains an important group of players, as many delay retirement to remain active in their careers and attend conferences and activities. In addition to the experience and expertise they bring as speakers, field mentors, and influencers, Baby Boomers tend to have 2.5 times the discretionary spending power of Generation Z. And they tend to spend more than Gen Z's younger counterparts. Plus most people tend to be decision-makers at this stage of their careers, and they are an attractive demographic for exhibitors and sponsors. How important is this population to meetings and events? One sign of its staying power is the growth of events specifically targeting the interests and needs…
Exclusive: Claire Lester on bridging the generation gap
Is there really a generation gap? If so, how can meeting and event planners bridge the generation gap? There is a lot of discussion about generational differences causing a generation gap in conference design, especially now that large-scale intergenerational workforce shifts are expected to occur in the coming years. Until recently, conferences were primarily geared toward baby boomers, who currently make up just 19% of the workforce and have been overtaken by Generation X (36%) and Millennials (40%). Although Gen Z currently only accounts for 6% of the workforce, this generation, which has grown up in an era of global economic pressure and rapid market changes, will also bring new perspectives and new requirements for the way meetings and events are conducted. Claire Lester, Senior Design Studio Strategist at Maritz While individual circumstances will of course vary, as Claire Lester, senior design studio strategist at Maritz, told this year’s IMEX America conference in Las Vegas from October 8-10, But in…
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