Buick bets on high-end design to boost image and attract new customers
Buick aims to boost brand awareness with comprehensive ad campaign The company's lineup includes four new or revised SUVs, led by the flagship Enclave. It is also betting on premium features to differentiate itself and boost sales. Although Buick is the oldest surviving automaker in the U.S., it now has one of the freshest product lines in the North American market, including four new or redesigned SUVs. The company aims to stand out from the competition by reshaping its image and attracting new customers with a premium, design-focused approach. var adpushup = window.adpushup = window.adpushup || {que:()}; adpushup.que.push(function() { if (adpushup.config.platform !== "DESKTOP"){ adpushup.triggerAd("4d84e4c9 -9937-4f84-82c0-c94544ee6f2a"); } else{ adpushup.triggerAd("6a782b01-facb-45f3-a88f-ddf1b1f97657"); } }); Buick's lineup overhaul begins with the 2024 Encore GX and Envision facelifts, showcasing the brand's new design language inspired by the 2022 Buick Wildcat EV concept. The all-new Envista arrives in North America from China in 2024, followed by the next-generation Enclave flagship SUV in 2025. Buick's first U.S.-market electric…
Buick bets on high-end design to boost image and attract new customers
As competition in the SUV market heats up, Buick is increasingly relying on high-end design to stand out September 20, 2024 15:10 Buick aims to boost brand awareness with comprehensive ad campaign The company's lineup includes four new or revised SUVs, led by the flagship Enclave. It is also betting on premium features to differentiate itself and boost sales. Although Buick is the oldest surviving automaker in the U.S., it now has one of the freshest product lines in the North American market, including four new or redesigned SUVs. The company aims to stand out from the competition by reshaping its image and attracting new customers with a premium, design-focused approach. Buick's lineup overhaul begins with the 2024 Encore GX and Envision facelifts, showcasing the brand's new design language inspired by the 2022 Buick Wildcat EV concept. The all-new Envista arrives in North America from China in 2024, followed by the next-generation Enclave flagship SUV in 2025. Buick's first U.S.-market…
Toyota bets on hybrids as electric car demand slows
Toyota is keen on hybrids, but has not committed to full electrificationToyota is doubling down on hybrid technology as the electric vehicle market shows signs of slowing. The company is shifting its focus to hybrid models across its Toyota and Lexus ranges, challenging the industry's assumptions about a fully electric future.Here are the key points of Toyota's strategy:Hybrid vehicles are more popular than pure electric vehiclesToyota Motor Corp. is planning to convert most of its product line to hybrid models, a major shift nearly 30 years after the launch of the Prius, the world's first mass-market hybrid car.The strategy contrasts with the push by many automakers to an all-electric future, with Toyota executives seeing hybrids as offering a viable solution amid slowing demand for electric vehicles and ongoing technological challenges.Multi-channel approachToyota's "multi-path" strategy includes hybrid vehicles, electric vehicles, hydrogen fuel cell vehicles and potential future technologies. This diversified approach allows the automaker to adapt to different market demands and regulatory…
Toyota boss bets on Rolls-Royce style to create the thrilling Urus
Toyota Chairman Akio Toyoda is an unabashed car enthusiast, and being the boss of the world's largest automaker has its advantages. One advantage is that he has a collection of cars that are based on current production models, but with enough performance tweaks to make them more desirable. Among his many vehicles is a prototype of the Toyota Century GRMN SUV, which was unveiled last year after the brand moved away from its traditional luxury sedan roots to an all-new high-riding model. There are hundreds of new car deals available right now on CarExpert. Let the experts help you get the best deals. Browse now. Century GRMN Prototype Speaking to existing Century owners, Toyoda said he wanted to "build a GRMN that many people around the world can drive," with plans to sell the car in Japan and China. Unlike the standard Century, which is aimed at more traditional luxury SUV customers, the GRMN version features lots of carbon fiber…
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