W Hotels launches first-ever “Hotel Stories” brand campaign
Listen to audio "Hotel Stories" establishes W Hotels as a dynamic space for self-expression as stars tell the stories of their stays. W Hotels, part of the Marriott Bonvoy family of more than 30 brands, announced the launch of a new non-traditional brand campaign, Hotel Stories. Each story is shot in an editorial documentary style, written by Pat Regan, creator of the Emmy Award-winning series Hacks, and features iconic female stars, including Chloë Sevigny, Miranda Makaroff and Ziwe, among others, tell the story of one of them - telling the story of an unexpected experience they had while staying at a W Hotel. George Fleck, senior vice president and global brand head of W Hotels, explains the philosophy behind the new collection. “At W Hotels, we view our spaces as dynamic canvases where self-expression takes center stage and authentic stories unfold,” he said. From its inception, W Hotels has positioned itself as a distinctive brand. Hotel Legend embodies this value…
Ann Arbor Sports Commission unveils new logo and branding
Provided by Ann Arbor Sports Commission Ann Arbor, Michigan— The Ann Arbor Sports Commission announced the launch of a new logo and brand identity that highlight the commission’s growth, vision and commitment to producing sporting events that enrich the local community. The Sports Commission was restructured. Through the redesign, it emphasizes its mission to "be a force in creating and delivering world-class sporting events, providing opportunities for athletes and making a positive impact on communities." Its mission statement, "We Work as a Team," emphasizes a collaborative spirit, emphasizing teamwork and community involvement as fundamental elements of the organization, according to a press release from the council. This new identity aims to strengthen partnerships, attract high levels of activity and promote positive economic and social impact across the region. "We are excited to share our new logo and branding, which reflects our commitment to elevating sports tourism and working with partners to deliver exceptional experiences," said Meaghan Hughes, director of the…
Branding and PoS: Four Things to Know When Expanding Globally
When a brand reaches a certain scale domestically, it often sets its sights on the global market. However, launching a point-of-sale (PoS) campaign in a new region can get complicated. First, you need to understand how each region operates, available materials, local regulations, and supply chain and payment logistics. When you enter dozens or hundreds of markets, the challenge of ensuring continuity across campaigns and optimizing performance is even greater. Also Read: Exploring Global Markets: Countries and Industries Offering Opportunities for Overseas Business Where can you find the resources you need to build your in-store display? How will you get each of them where they need to go and determine their actual location? What tax and payment processes should you expect? The following advice is for emerging brands looking to expand into new areas and how to prepare for PoS success. You need a strong chain Brands need to maintain consistency as they expand their PoS globally. The look and…
Unleash your potential through the power of personal branding
Expo! Expo! IAEE's 2024 Annual Meeting and Exhibition delves into the inner workings of exhibitions and events, with six unique learning tracks delivered by thought leaders such as trainer and speaker Leanne Calderwood, CMP, who will moderate sessions, Personal brand for non-celebrities. Personal branding is no longer just for celebrities and entrepreneurs. Everyone should have a personal brand and use it as a way to build trust with your ideal audience! Yet we often have limited beliefs about whether we deserve a brand, or whether we have the time to build one, or whether we should do so while working for a larger organization. These beliefs often limit us from taking the first step in creating our own brand. Leanne will bust these misconceptions and provide professionals ready to take their careers to the next level with the tools they need to build an effective personal brand. In the video below, Leanne talks about: Common myths about personal branding and…
Luxury Branding for Event Planners: How to Engage New Yorkers
New York City is the global epicenter of luxury, where elite brands thrive on exclusivity, luxury and impeccable execution. As an event planner, tapping into this market can take your business to new heights, but attracting these high-end clients requires a keen understanding of luxury brands. How can you attract New York City's most prestigious brands? Here's your guide to building your reputation, earning their trust, and hosting events that match the refined tastes of your elite clientele. 1. Understand the definition of luxury goods Before attracting luxury brands, you must first understand what luxury truly means in the event planning world. Luxury isn't just about price, it's about offering a unique experience, attention to detail and a unique feel. Elite clients expect personalization, world-class service and an environment where every element is consistent with their brand image. In order to successfully market yourself to high-end customers, your own brand needs to embody these principles. your website, marketing materialscommunication must…
The Ultimate Guide to Event Wallpapers
Once you consider the material, size, and features, you can purchase a tabletop that will elevate your event. Tablecloths can be customized to include your company's message and branding. By using the right tablecloth, you can make your next business event memorable. The Instent team will help you every step of the way.
The Importance of Personal Branding for Event Planners
You live in New York City, which means you’re no stranger to the power of branding. When you see a giant inflatable turkey bobbing up and down 34th Street on the last Thursday of November every year, you’re exposed to branding. When you see tourists ice skating downtown, you’re seeing branding in action. When you see these things, you immediately think of Macy’s or Rockefeller’s. So, when we explore personal branding as an event planner, how does your brand make an impact? It’s easy to find examples of how large companies use branding to create a positive image. But what can branding do for New York event planners? In this article, we’ll discuss personal branding and why it’s so important to you. Important for NYC Event Planners Just like big companies. What is Personal Branding in Event Planning? Simply put, your brand is what you’re known for. It’s easy to think of your brand as a product. For example, Lexus…
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