8 tips for bridging the gap between marketing and sales
In today's dynamic business environment, the relationship between marketing and sales teams has never been more important, as successful organizations master the art of aligning these two important departments. Read on to learn eight valuable tips for creating a powerful marketing and sales alliance. Tip #1: Think in terms of partnership vs. support The traditional view of marketing as a sales enablement function is outdated. Instead, successful organizations recognize that marketing and sales form a continuum along the customer journey. Marketing builds awareness, generates interest, and develops pipeline, while sales converts and closes opportunities. This seamless handoff creates a cohesive experience for team members and customer. Tip #2: Create best collaboration practices Effective collaboration between marketing and sales requires deliberate effort and strategic planning. Success starts with establishing regular cross-functional meetings where teams can coordinate their goals and strategies. These meetings provide a platform for joint participation in the planning process and help eliminate the ego-driven territorial issues that often…
Artificial Intelligence in Healthcare: Bridging the Gap between Technology and Technology
The healthcare industry is undergoing a paradigm shift, driven by rapid advances in artificial intelligence (AI). From diagnosing disease with unprecedented accuracy to streamlining hospital operations, artificial intelligence is redefining how care is delivered, improving patient outcomes and enabling healthcare professionals to focus on what matters most – saving lives. Also read: The role of supply chain management in improving access to healthcare Growing Artificial Intelligence in Healthcare Market The global artificial intelligence in healthcare market is on a strong growth trajectory and is expected to reach a multi-billion dollar valuation by the next decade. Factors such as rising rates of chronic disease, an aging population, and the need for personalized medicine are driving the adoption of AI technology. According to recent reports, North America leads the market owing to advanced medical infrastructure and heavy investment in artificial intelligence research. At the same time, regions such as Asia Pacific are emerging as key players, supported by technological advancements and rising…
Exclusive: Claire Lester on bridging the generation gap
Is there really a generation gap? If so, how can meeting and event planners bridge the generation gap? There is a lot of discussion about generational differences causing a generation gap in conference design, especially now that large-scale intergenerational workforce shifts are expected to occur in the coming years. Until recently, conferences were primarily geared toward baby boomers, who currently make up just 19% of the workforce and have been overtaken by Generation X (36%) and Millennials (40%). Although Gen Z currently only accounts for 6% of the workforce, this generation, which has grown up in an era of global economic pressure and rapid market changes, will also bring new perspectives and new requirements for the way meetings and events are conducted. Claire Lester, Senior Design Studio Strategist at Maritz While individual circumstances will of course vary, as Claire Lester, senior design studio strategist at Maritz, told this year’s IMEX America conference in Las Vegas from October 8-10, But in…
Kindoma: Bridging distance through shared family story time –
Kindoma: Using family story time to bridge distanceMore and more families are struggling with distance; in the U.S. alone, half of grandparents live more than 200 miles from their grandchildren. In this talk, we’ll summarize our field research into how families with young children are coping with distance, and how the technology they use is both helpful and inadequate. We’ll use the findings from this fieldwork to drive a multi-year quest to enable families to read books together at a distance. We’ll outline the design and evaluation of 3 research prototypes: Family Storytime (mobile device + physical book), Story Access (web), and People in Books (depth camera). The talk will conclude with a discussion of how we commercialized these ideas at Kindoma with the launch of the Kindoma Storytime app for iPad. Rafael 'Tico' Ballagas, Co-founder and CEO of Kindom (http://www.kindoma.com)Dr. Rafael 'Tico' Ballagas is the co-founder and CEO of Kindoma, where he is developing products that connect children to…
Bridging the gap: What Gen Z and baby boomers may face
Given current demographic trends, most notably the increasing age at which workers enter the professional workforce, coupled with increasing retirement ages and life expectancy, there is a growing gap between the most senior and most junior members of the workforce. Also read: The importance of educating Generation Z on employee benefits to retain top talent Age gaps don’t have to be a source of low productivity. In fact, books and articles on the subject of negotiation are filled with examples of how value creation is rooted in differences. Different forecasts — you think it’s going to rain, I don’t — my umbrella is more valuable to you than it is to me. Different preferences — you like fruit, I like vegetables — let’s trade my apples for your pumpkins. Different skills and abilities — let’s allocate tasks based on who is better suited for the job. As a 25-year classroom veteran (I was a tenured professor teaching dispute resolution), I…
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