Historic LaSalle Hotel reopens in Bryan
The historic LaSalle Hotel in downtown Bryan, sister city to University City, has reopened after an extensive renovation as the LaSalle Hotel, a Bryan-University City Tribute Portfolio Hotel, now an independent boutique hotel under the Marriott Hotels & Resorts umbrella. The hotel is managed by Newcastle Hotels & Resorts, based in Ridgefield, Connecticut; the company acquired the hotel in 2022.The LaSalle Hotel has reopened and is now part of Marriott’s Tribute Portfolio boutique hotels. || Image credit: The Lasalle Hotel, Bryan College Station, A Tribute Portfolio Hotel“We wanted to provide our guests and the citizens of Bryan with a hotel that is as memorable as the city itself," said Jeremy Buffam, partner at New Castle Hotels & Resorts, in a prepared statement. "Trains and hotels evoke nostalgia for travel and adventure, which complements today’s travelers’ preference for authentic experiences. The reimagined LaSalle Hotel conveys that awe and reverie in a way we believe visitors will find compelling.”The LaSalle Hotel's redesign…
Episode 113 – Trade Show Marketing 101 with Bryan Lefelhoc
Trade shows and events are an important part of many companies' marketing mix. Marketing plays a vital role in the success of a show! So in this episode, we cover many of the marketing basics you need to consider. Joining me on the podcast is Bryan Lefelhoc, Director of Sales for Spire Marketing, a marketing firm with three offices in Northern Ohio, in Ashland, Tiffin, and Medina. Bryan also hosts the “Dash of Grit” podcast. He was previously the Sales Manager for Radio at iHeart/ClearChannel Communications. Some of the topics we cover: What mistakes do people make at trade shows? What seems to happen at every “successful” trade show? How do you create a trade show video that people will want to stop and watch? Bryan’s top tips: Let your existing customers know where you’ll be going Invite potential customers to the show and give them free drink coupons or other items Automate follow-ups to optimize your lead potential Don’t…