Clarion launches association cooperation
Chicago — North American Cabaret Events Launched a new strategic partner program - Clarion Events Collaborative: Elevating Association Events - to help associations maximize the value and impact of their event approach and management. Led by Liz Irving, president of Clarion Events North America, and Chris Brown, head of Level Up Event Strategies and former executive vice president of global connections and events for the National Association of Broadcasters (NAB), the initiative provides associations with opportunities to partner with for-profit organizations to Leverage its expertise, resources and global network. “I think what separates us from other organizers is the structure of the deals we can implement,” Irving said. "The deals we have worked with associations in the past and will continue to focus on are giving associations the opportunity to remain involved in events so they can be involved. I think the deal structure all depends on the association, the needs and the outcome, but the goal is really something…
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